CRM & Lifecycle Marketing Specialist

Job Title: CRM & Lifecycle Marketing Specialist Role

Location: New York, NY - Candidate should report to office on day1 for ID verification

Work Mode: Remote

Contract

Job Description

Responsibilities
Support CRM and lifecycle campaign planning by organizing inputs documenting requirements and coordinating timelines with strategy creative data and regional stakeholders
Execute email and push campaigns end to end build schedule segment deploy in Salesforce Marketing Cloud and/or Braze following channel and deliverability best practices
Assist with audience segmentation automated triggered journeys personalization and AB testing subject lines content timing to support ongoing optimization
Compile and maintain campaign performance reports using Excel eg pivot tables charts and dashboards and share insights with the team
Build and maintain in platform assets templates content blocks data extensions as needed and ensure tracking and tagging are set up correctly
Partner with Retention Lifecycle Product Data Merchandising and Creative teams to gather requirements support template needs and ensure launches are accurate and on time
Perform quality assurance checks for CRM launches links targeting rendering tracking and compliance and troubleshoot issues prior to send
Contribute to campaign documentation QA checklists and process improvements by capturing learnings and following team standards

Qualifications
2-3 years of relevant experience in email CRM or lifecycle marketing subscription streaming experience is a plus
Experience building and/or supporting triggered campaigns and automated lifecycle journeys
Hands-on experience with Salesforce Marketing Cloud Email Studio and Journey Builder familiarity with Braze is a plus
Working knowledge of HTML and CSS for email ability to troubleshoot and make light edits familiarity with SQL is a plus Experience with Liquid and/or AMP Script is a bonus
Familiarity with CRM metrics deliverability opens clicks conversions churn retention and comfort working with performance data
Strong written and verbal communication in English another language is a plus and the ability to collaborate across international and cross functional teams in a fast paced environment
Bonus ability to assist with light design tasks Adobe Illustrator Photoshop

PREFERRED SKILLS
Experience working in the streaming industry including a knowledge of current trends
Capability to work in a fastpaced and constantly changing environment
Knowledgeable of email compliance and privacy legislation both domestic and international specifically CANSPAM GDPR CASL CCPA
Experience with data extensions management and integration is a plus
Experience working in the streaming D2C industry is a plus