Director, Brand Team Lead, IMCO - Ozurdex

AbbVie Brand Strategy Leader AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areasincluding immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.
This position is responsible for developing and leading the global brand strategy for Ozurdex, partnering with international markets to drive the launch and optimize on-market performance in alignment with international business needs and Local Business Unit dynamics. The role encompasses a "One AbbVie" mindset to foster cross-functional and cross-market alignment.
Key Responsibilities Include:
Provide overarching leadership and direction for marketing vision, strategies, plans, and resource investments for Ozurdex franchise and/or functional unit
Align and lead the global charge, ensuring strategies reflect a "One AbbVie" mindset
Set tone and priorities for scale and scope of accountability for Ozurdex brand globally
Influence and persuade across multiple internal and external stakeholders and partners
Lead and develop direct, indirect, and cross-business teams, infusing AbbVie Ways of Working and Talent Philosophy
Use coaching to create high-performing teams, elevating marketing skills and knowledge
Determine appropriate actions, execution, tracking, and monitoring of Ozurdex marketing plans.
Maintain market awareness and triangulate market dynamics, constituents' needs, and business priorities for market-advantaged action
Formulate, adjust, and execute business plans to achieve objectives and goals, including financial results, constituents and market impact
Drive growth, market share, and penetration for Ozurdex
Recommend and take strategic decisions and actions for AbbVie, franchise, and brand at varying lifecycle stages
Lead cross-functional International Brand Team (INBT) and direct strategic discussions
Collaborate with Affiliates and US team to align on positioning/co-positioning
Oversee product lifecycle management for Ozurdex
Lead the strategic planning and execution of ACE
Key Deliverables:
Accountable for international strategy deployment (e.g., 1-7-5 framework)
Lead and align tactical plans for Ozurdex globally
Maintain cross-functional network to facilitate strategy and promotion
Champion Ozurdex brand strategy within ACE planning
Qualifications:
Director-level marketing experience
Expertise in strategic brand planning and franchise management
Significant leadership experience in sales or marketing, preferably in affiliate or international markets
Strong understanding of Ophthalmology therapeutic area, specifically retina is preferred
Pay Range: $160,500 - 305,000 USD
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.