SWAY: Digital Media Strategist & Planner

Digital Media Strategist & Planner SWAY is seeking a Digital Media Strategist & Planner to help drive smart, impactful digital advertising campaigns for Democratic candidates and progressive causes nationwide. This is a mid-level role for someone who thrives at the intersection of strategy, analytics, and creative. You'll translate campaign goals into sharp, data-informed media plans, and ensure our ads, placement, and dollars deliver maximum impact. You'll work closely with our partners and production teamsas well as directly with clientsto guide digital strategy from concept through reporting.

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Responsibilities
Develop and execute integrated digital media plans across social, search, programmatic, video, and CTV platforms both internally and as primary contact for sub-vendors and platforms
Translate campaign and client objectives into thoughtful audience targeting, creative strategy, and platform selection
Serve as a day-to-day strategist and planner for multiple clients, advising on media mix, messaging, and budget allocation
Collaborate with creative and production teams to develop compelling ad concepts, copy, and deliverables
Oversee campaign setup, trafficking, pacing, and optimization to meet key performance and delivery goals
Analyze data and prepare actionable insights and reporting for clients and internal teams
Stay ahead of trends in political and digital advertising, audience targeting, and emerging technologies
Contribute to business development efforts through proposal writing and participation in client pitches
Qualifications
24 years of experience in digital media strategy, planning, or buying ideally in a political, advocacy, or agency environment
Hands-on experience executing campaigns across major ad platforms (Meta, Google, YouTube, etc.)
Experience with voter-file targeting through programmatic DSPs (e.g., DSPolitical, Basis, StackAdapt, xsgimln TargetSmart)
Strong understanding of digital audience targeting, reach and frequency, creative testing, and performance analytics
Excellent writing, analytical, and communication skills
Ability to manage multiple clients and priorities in a fast-paced environment
Deep commitment to Democratic and progressive values, and enthusiasm for helping campaigns and causes win
Dedication to diversity, equity, and inclusion in both client work and team culture
Bonus Skills
Familiarity with email programs, digital fundraising, and CRM tools
Campaign cycle experience or agency background in paid media