Media Business Director

About Expedia Group
Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?
To shape the future of travel, people must come first. Guided by our values and leadership agreements, we foster an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win.

We provide a full benefits package, including traveling perks, generous time‑off, parental leave, a flexible work model, and career development resources.

Introduction to the team
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Our team delivers travel inspiration through boundary‑pushing media solutions and purposeful sponsorships. By blending strategic innovation with advanced technology, we create seamless, high‑impact journeys that captivate travelers and elevate our brands.

Make an impact
We are seeking a dynamic Brand Media and Sponsorship Business Director to serve as the Dedicated Global Brand Media Lead for our organization. In this high‑impact individual contributor role, you will act as the strategic bridge and trusted advisor between the Integrated Marketing and Creative team and the Global Media and Sponsorship team. You will be responsible for orchestrating the end‑to‑end brand media and sponsorship narrative, ensuring that global strategies are fiscally responsible and deliver against core business objectives across all markets.

Key Responsibilities

Strategic Leadership & Governance

Global Stakeholder Leadership: Act as the primary strategic interface for the Integrated Marketing & Creative organization and Brand General Managers, serving as the dedicated global lead for all brand media and sponsorship initiatives.

Process Governance: Collaborate cross‑functionally to design, implement, and govern the interaction process between Integrated Marketing, Brands, and execution teams, ensuring consistency, compliance, and agility.

Project Leadership: Lead high‑visibility brand and partner projects, driving alignment across internal stakeholders and external agencies to ensure effective delivery.

Innovation: Champion innovative ideas and approaches to evolve internal communication frameworks, guiding hybrid in‑house digital teams and external agencies toward optimal media strategy, integrated media plans, data‑driven learning agendas, and mobilizing insights to drive efficiency.

Planning, Briefing & Deliverables

Brief Ownership: Own the distribution and communication of all brand media and sponsorship briefs, ensuring clarity of vision and objectives.

Core Deliverable Management: Manage the development and delivery of key outputs, including strategic approaches, rationale documentation, holistic media plans, and post‑campaign reports.

Objective Planning: Apply analytical rigor and a scientific mindset to produce evidence‑based proposals, rationale, and learning agendas to drive impact.

Stakeholder Alignment: Work with Planning, Agency, and Execution Leads to coordinate responses to briefs, ensuring all outputs align with agreed strategic business goals and integrated marketing team deliverables.

Creative Integration: Collaborate with Integrated Marketing & Creative teams to ensure media, sponsorship, and creative strategies are aligned, defining asset requirements and delivery timelines.

Financial Accountability & Performance

P&L Ownership: Be accountable for brand‑specific media and sponsorship finance decisions and P&L management. This includes ensuring financial rigor, transparency, and managing the allocation of capital across markets, channels, and geographies based on measurement outputs, corporate guidance, and Brand GM requests.

Business Reporting: Drive brand business targets and lead comprehensive reporting activities, including Monthly and Quarterly Business Reviews (MBRs/QBRs) and other key performance forums.

Global Synthesis: Synthesize market‑specific schematics and reports into global views, analyzing learnings to provide actionable insights that inform future planning and capital allocation.

Minimum Qualifications

Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience.

12+ years experience in client management and strategic media and sponsorship planning, gained in‑house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform.

Proven experience leading complex, multi‑market brand media strategies across channels (digital, offline, and sponsorships) and translating them into integrated, executable plans.

Strong financial acumen, with a track record of managing large, complex media budgets and P&Ls, ensuring financial rigor, transparency, and compliance.

Exceptional communication skills, with the ability to synthesize complex data and plans into clear, concise narratives and executive‑ready insights.

Preferred Qualifications

A highly consultative approach with a strong track record of influencing and aligning senior stakeholders in matrixed, global organizations.

Demonstrated operational excellence, with the ability to prioritize multiple complex projects, govern process, and drive work to high‑quality completion at pace.

Analytical mindset with comfort applying data, measurement frameworks, and learning agendas to inform strategy, optimization, and investment decisions.

Proactive problem‑solver who identifies issues and opportunities, takes ownership, and drives toward solutions while escalating appropriately when needed.

Compensation
The total cash range for this position in West Hollywood is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay will vary based on location and other factors.

Benefits
We offer a wide range of benefits including medical/dental/vision, paid time off, an Employee Assistance Program, wellness and travel reimbursements, travel discounts, and an International Airlines Travel Agent membership.

Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

Equal Employment Opportunity
Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information to confirm work authorization.

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