Marketing Specialist, Sports

Job Description
We currently have an exciting opportunity for a Marketing Specialist for our BCD Sports division based in our Chicago Headquarters office. The Marketing Specialist is responsible for executing marketing and communications strategies and deliverables within BCD Meetings & Events BCD Sports division. Reporting to the Director, Global Marketing Services, and the role will also have certain business development responsibility including lead generation, sales presentations, and related duties.

Job Specific Essential Duties and Responsibilities:

Work with Director, Global Marketing Services and BCD Sports leadership to define marketing strategy and objectives for BCD Sports

Create and execute tactical plan to support marketing strategy and objectives for BCD Sports

Manage timelines and workflow on marketing projects, and provide monthly reporting of marketing objectives met and projects completed

Responsible for BCD Sports brand management worldwide

Content development for print, digital and internal communications

Manage creation of all print and digital marketing collateral

Manage creative services requests (in‑house development and/or outsourced contractors)

Develop and distribute creative campaigns to showcase key products and services to generate leads

Manage industry event participations (primarily U.S. with global oversight)

Manage and execute all advertising initiatives including analysis of spend/ROI

Build and distribute campaigns related to BCD Sports offerings

Increase brand awareness in BCD Sports target verticals

Assist with business development opportunities such as presentation development, in‑person sales presentations, etc.

Work independently in the absence of supervision

Work in a fast‑paced, deadline‑driven and highly collaborative environment (while having FUN!)

Assume and perform other duties and responsibilities not specifically outlined herein, as requested

Qualifications

Knowledge of meetings & events industry preferred

Knowledge of sports travel and entertainment industry preferred

Knowledge of creative and print production process

Ability to develop creative concepts and execute small‑scale graphic design needs

Experience with marketing automation tools and email campaign development

Knowledge of marketing strategy and communications tactics

Ability to work independently, developing action plans and implementing initiatives

Ability to embrace diversity—working effectively with people who have backgrounds, skills, and attitudes different from their own

Capability of maintaining a favorable company image when interfacing with outside sources

Capability of identifying customer needs—listening to information, asking probing questions, applying knowledge, associating solutions

Excellent oral and written communications skills, including public speaking and presentations

Professional manner and appearance

Qualifications:

1‑3 years overall industry experience (preferred)

3‑5 years marketing communications experience

Marketing, Public Relations, Journalism degree

Excellent writing skills (print and digital)

Moderate graphic design skills

Proficient in Microsoft Office

Proficient in Adobe InDesign Suite

Additional Information
All your information will be kept confidential according to EEO guidelines.

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