Marketing Manager

Biotech client is seeking a data-driven Marketing Analytics Manager to build and scale marketing analytics capabilities across the MarTech ecosystem. This role blends strategic analytics with hands‑on data engineering to drive measurable marketing performance.

Key Responsibilities

Define and standardize marketing KPIs; analyze campaign performance and deliver actionable insights

Partner with marketing, sales, and operations to optimize lead management, funnel performance, and conversion

Build and maintain scalable data models in Snowflake and develop pipelines integrating CRM, HubSpot, web, and ad platforms

Ensure data quality, governance, and reliability across marketing datasets

Develop automated dashboards and reporting in Power BI; enable self-service analytics for stakeholders

Collaborate cross-functionally with IT, data engineering, and ops teams on data strategy and integrations

Qualifications

7+ years in marketing analytics, data engineering, or marketing operations

Strong experience with Snowflake, data modeling, and pipeline development

Proficiency in SQL and Python

Experience with HubSpot, CRM systems, and marketing data sources

Profile

Technical and business-minded; translates data into measurable impact

Strong problem-solving and cross-functional communication skills

Detail-oriented with a focus on data accuracy and scalability

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