Digital Communications Manager

Digital Communications Manager
Lead the City’s digital communications strategy and oversee the planning, development, execution, and evaluation of digital content and engagement initiatives across social media, websites, video, e‑newsletters, surveys, and online engagement platforms.

Responsibilities

Lead the planning, development, execution, and evaluation of the City’s digital communications strategies and initiatives across social media, websites, video, e‑newsletters, surveys, and online engagement platforms.

Serve as the City’s lead digital content strategist and primary manager of the City’s social media presence, including developing content, managing publishing and engagement, responding to public inquiries and comments, and ensuring timely, accurate, and brand‑aligned communications across digital platforms.

Oversee and participate in the creation of digital campaigns, marketing initiatives, and communication plans that support organizational priorities, community engagement, educational outreach, and brand visibility.

Manage digital advertising, promoted content, and online engagement efforts to maximize audience reach, engagement, and effectiveness.

Ensure digital communications content is accurate, accessible, strategically aligned, visually compelling, and consistent across all digital channels and touchpoints.

Oversee the City’s employee e‑newsletters, websites, digital engagement platforms, and online survey efforts, including survey distribution, analysis, and reporting.

Conduct creative briefings and coordinate with internal staff, contractors, agencies, and creative partners to support effective execution of digital communications initiatives.

Ensure photo and video coverage of City events and initiatives as assigned.

Collaborate closely with executive leadership, departments, and peer communications managers to ensure alignment, consistency, and strategic integration across communication initiatives.

Meet with departments to identify communication needs, recommend digital outreach strategies, and support organizational initiatives through effective digital engagement.

Build and maintain strong professional relationships across departments and with external stakeholders to support collaboration, information sharing, and public trust.

Communicate complex or technical information clearly, accurately, and in plain but compelling language appropriate for diverse audiences.

Foster positive interaction between city government and the community through responsive, transparent, and audience‑focused digital communications.

Directly supervise the department Web Specialist and Video Producers by establishing clear expectations, managing performance, reinforcing accountability, supporting professional development, and fostering a collaborative, high‑performing team culture.

Provide leadership and direction for digital content, web, video, and online engagement initiatives, ensuring alignment with departmental goals, organizational priorities, and brand standards.

Work in close partnership with department leadership team members to support alignment, communication consistency, shared ownership, and effective execution across communications initiatives.

Operate with a high level of professionalism, responsiveness, sound judgment, and ownership in managing high‑visibility communications responsibilities and organizational priorities.

Serve as a key member of crisis response efforts, including participation in Emergency Operations Center (EOC) communications during emergency events and rapidly developing situations.

Develop, coordinate, and distribute timely digital communications, holding statements, public updates, and related messaging during emergencies and high‑profile situations.

Exercise strong judgment and professionalism in responding to politically sensitive, high‑visibility, or complex public communications matters.

Manage project‑based communications and marketing plans, ensuring projects are completed accurately, efficiently, and within established timelines and priorities.

Track, analyze, and evaluate digital communication performance metrics, audience engagement data, and campaign effectiveness to inform decision‑making and continuous improvement.

Identify emerging digital trends, technologies, tools, and communication opportunities and recommend innovative strategies to improve organizational communication effectiveness.

Prepare applications and supporting materials for local, state, and national awards programs and recognition opportunities.

Represent the City on committees, task forces, boards, and working groups as assigned.

Maintain the ability to work evenings, weekends, and extended hours when events, meetings, emergencies, and organizational needs require.

Comply with all City policies, procedures, and attendance expectations.

Perform other duties as assigned or directed.

Qualifications

Proven ability to lead and develop high‑performing teams by establishing clear expectations, fostering accountability and collaboration, addressing performance issues constructively, and supporting professional growth and continuous improvement.

Strong knowledge of digital communications strategy, social media management, audience engagement, integrated marketing principles, web communications, and digital content development.

Demonstrated ability to operate strategically by anticipating communication needs, identifying opportunities and risks, and developing proactive communication solutions aligned with organizational priorities.

Strong judgment and ability to navigate complex, politically sensitive, and high‑visibility situations with professionalism, discretion, accuracy, and sound decision‑making.

Excellent writing, editing, proofreading, and verbal communication skills, including strong attention to detail and proficiency in AP style.

Ability to develop clear, concise, strategically aligned, and audience‑focused communications deliverables across a variety of digital platforms and communication channels.

Ability to produce desired work outcomes, including quality, quantity, and timeliness.

Ability to plan and organize work, time, and resources, and if applicable, that of subordinates.

Ability to communicate effectively with peers, supervisors, subordinates, and people to whom service is provided.

Ability to embrace and embody the City’s core values of Respect, Integrity, Service, and Excellence (R.I.S.E.).

Additional Requirements

Ability to communicate complex or technical information in clear, compelling, and accessible language.

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