Influencer Marketing Director Job at Epic Games in New York

What You'll Do
Epic Games is seeking a highly strategic, culturally fluent, and operationally rigorous Influencer Marketing Director to lead creator and talent partnerships across Fortnite. This role will shape how creators, streamers, athletes, musicians, entertainers, and their communities connect with Fortnite through major launches, live-service moments, partnerships, and creator campaigns.

The ideal candidate combines deep fluency in the Fortnite creator ecosystem with strong strategic judgment, communication skills, and the ability to operate effectively in a fast‑paced, high‑volume environment. This person should understand both gaming culture and broader entertainment ecosystems, and be equally comfortable building creator strategy, managing high‑profile talent relationships, and navigating complex cross‑functional initiatives.

In this role, you will

Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live‑service beats, and major campaigns

Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact

Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives across multiple verticals

Lead high‑profile creator and talent integrations from planning through execution, including negotiations, hospitality, experiential activations, and content coordination

Present creator strategies, talent recommendations, and campaign plans clearly and concisely to senior leadership

Partner cross‑functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners to deliver cohesive global campaigns

Manage agency partners and oversee campaign execution to ensure work meets Epic’s creative, operational, and business standards

Operate effectively across multiple high‑visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast‑moving launch environments

What We're Looking For

8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries

Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, YouTube, TikTok, Instagram, and X

Proven experience managing high‑profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination

Strong communication and presentation skills, with the ability to deliver concise strategic recommendations to senior stakeholders

Experience operating effectively in fast‑paced, high‑volume environments with multiple concurrent launches and evolving priorities

Strong cross‑functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed organizations

Experience managing agency partners, external vendors, and regional campaign execution across global markets

Demonstrated operational rigor, sound judgment, and attention to detail, with the ability to balance creative thinking and business impact

**This role is open to multiple locations across the US (including CA & NYC).**

EPIC JOB + EPIC BENEFITS = EPIC LIFE
Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well‑being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company‑wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

Pay Transparency Information
The expected annual base pay range(s) for this position are detailed below. Each base pay range is relevant only for individuals who are residents of or will be expected to work within the specified locale. Compensation varies based on a variety of factors, which include (but aren’t limited to) things such as skills and competencies, qualifications, knowledge, and experience. In addition to base pay, most employees are eligible to participate in Epic’s generous benefit plans and discretionary incentive programs (subject to the terms of those plans or programs).

New York City Base Pay Range: $178,214—$261,381 USD

California Base Pay Range: $163,363—$239,599 USD

Equal Employment Opportunity
Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy.

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In Summary: Epic Games is seeking a highly strategic, culturally fluent, and operationally rigorous Influencer Marketing Director . The ideal candidate combines deep fluency in the Fortnite creator ecosystem with strong strategic judgment, communication skills, and the ability to operate effectively in a fast‑paced, high‑volume environment . This person should understand both gaming culture and broader entertainment ecosystems, and be equally comfortable building creator strategy, managing high‑profile talent relationships .

En Español: What You'll Do Epic Games está buscando un Director de Marketing Influencer altamente estratégico, culturalmente fluido y operativamente riguroso para liderar las asociaciones entre creadores y talentos en Fortnite. Este papel dará forma a la manera en que los creadores, streamers, atletas, músicos, entretenedores y sus comunidades se conectan con Fortnite a través de grandes lanzamientos, momentos de servicio en vivo, alianzas y campañas del creador. El candidato ideal combina una profunda fluidez en el ecosistema de creadores de Fortnite con un fuerte juicio estratégicos, habilidades de comunicación y la capacidad de funcionar eficazmente en un entorno rápido y de alto volumen. Esta persona debe comprender tanto la cultura del juego como los ecosistemas de entretenimiento más amplios, y sentirse igualmente cómodo construyendo una estrategia creadora, administrando relaciones entre talentos de alto perfil y navegando por iniciativas interfuncionales complejas. En este papel, desarrollará y liderará estrategias de creador e influencer vinculadas a los lanzamientos de Fortnite, asociaciones, beats en vivo-servicio y campañas principales Transladar objetivos de marca y negocio en programas creadores mensurables que impulsen el compromiso de audiencia, conversación e impacto comercial Recomenda construir y gestionar relaciones con creadores clave de juegos, streamers, atletas, vendedores de entretinamiento, agentes y representantes de TikTok a través de múltiples mercados verticales Convierte al creador de alto nivel y las integraciones de talento desde la planificación mediante la ejecución, incluidas negociaciones, hospitalidad, actividades experimentales y estratégias de contenido, alianzas rápidas con los creadores de talentos y compañeras de comunicación, así como a sus socios sociales y colaboradores dentro de un sistema operativo amplio Equivo para ejecutir eficazmente las competencias profesionales y equipos de marketing, crear experiencias de trabajo conjuntas en diversos ámbitos globales, mejorar su capacidad de interacción, integrar las capacidades de gestión y la competencia, compartir conocimientos sobre la creación y el desarrollo de empresas, fortalecer las habilidades y la experiencia profesionalidad de las redes sociales en todo el mundo, comprendiendo las nuevas tecnologías tecnológicas y desarrollando las áreas relacionadas con el proceso de negocios, incluyendo: A lo largo del año celebramos a nuestros empleados con eventos y descansos pagados en toda la empresa. Ofrecemos PTO ilimitado y tiempo de enfermedad e incluimos a las personas durante 7 años de empleo con un sabático remunerado. Pague información sobre Transparencia Información La base anual prevista para este puesto se detalla más adelante. Cada rango de pago básico es relevante solo para individuos que son residentes o se espera que trabajen dentro del rango especificado.