Senior Marketing Manager - Patient Support Systems

Role Overview

The Sr. Manager, US Commercial Marketing is a strategic leader responsible for the development and execution of marketing initiatives that drive business growth and revenue expansion for Baxter's Patient Support Systems portfolio, with an estimated revenue target of $500 million plus. The role leads downstream marketing activities, including market analysis, competitive intelligence, and customer engagement, to ensure alignment with business goals and drive market share growth across the entire portfolio.
Responsibilities

Develop and implement annual marketing plans using market insights, competitive intelligence, and pricing strategies.
Coordinate product launch strategies, including objectives, tactics, KPIs, and training for the US market.
Provide marketing, sales, and technical support at events, customer sites, and workshops to drive revenue.
Deliver effective marketing and sales tools aligned to customer needs and stakeholder value propositions.
Define and implement go‑to‑market strategies with cross‑functional teams, including positioning and target customers.
Partner closely with Sales to implement strategies, support deals, and achieve or exceed sales and market share goals.
Capture and share market insights (trends, competition, KOLs) and collaborate with global teams to advise product development and differentiation.
Travel up to 30% as required.
Qualifications

Bachelor’s degree in marketing, business, or equivalent; advanced degree preferred.
8+ years professional experience in product management or marketing, preferably in medical device or capital equipment (e.g., Med‑Surg, ICU, specialty beds).
Strong written and verbal communication skills, able to present clearly and concisely to all internal and client stakeholders at all levels.
Track record of delivering engaging, informative, well‑organized presentations.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Salesforce, with a proven understanding of various ERP systems.
Ability to interpret, analyze, and apply technical information, including technical manuals, bulletins, and schematics.
Expertise in marketing and branding concepts, with advanced knowledge of the product development and commercialization process that incorporates customer requirements.
Advanced knowledge and understanding of clinical workflows and the sales process.
Successful track record of leading multiple projects simultaneously, working independently, showing initiative, and inspiring a team.
Ability to adapt quickly to shifting priorities and thrive in a fast‑paced environment.
Strong analytical, creative, and problem‑solving skills.
Salary and Work Expectations

Estimated base salary: $144,000.00 to $198,000.00 annually.
Applicants must be authorized to work for any employer in the United States. The company is unable to sponsor or take over employees’ visa sponsorship at this time.
Benefits

Baxter offers comprehensive compensation and benefits packages for eligible roles, including: medical and dental coverage starting on day one; basic life, accident, short‑term and long‑term disability, and business travel accident insurance; Employee Stock Purchase Plan (ESPP) with the ability to purchase company stock at a discount; 401(k) Retirement Savings Plan (RSP) with employee contributions and company matching; Flexible Spending Accounts; educational assistance programs; paid holidays; paid time off (20 to 35 days based on length of service); family and medical leaves of absence; paid parental leave; commuting benefits; Employee Discount Program; Employee Assistance Program (EAP); and childcare benefits.
Equal Employment Opportunity

Baxter is an equal‑opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, disability, or any other legally protected characteristic. Baxter is committed to providing reasonable accommodations to individuals with disabilities. If you require an accommodation for any part of the application or interview process, please let us know the nature of your request and contact information. (Recruitment fraud notices and other procedural information are not included here.)

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