Paid Search Manager

Mindgruve is a full service digital marketing and technology company that specializes in integrated media campaigns for some of America's top brands. Our strategy, creative, technology and marketing teams work collaboratively to deliver highly effective campaigns across all channels, platforms and devices.

Job Description
Mindgruve is seeking a self-motivated, results-driven

SEM/PPC Expert

with specific knowledge in paid search. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry.

Qualifications
We need a person with:

2+ years of paid search and online marketing experience in an agency setting

Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics

Strong analytical skills

A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth

Excellent verbal and written communication skills

Google & Bing Certification

Marin or similar bid platform experience

Bachelor’s degree in marketing preferred

Additional Information
What you’ll do here:

Develop and execute in-depth search marketing strategies that align with clients’ goals

Be responsible for clients’ overall search budget and ensuring that it is being effectively managed and utilized

Analyze performance data and provide detailed analysis, interpretation and action plans based on campaign results

Regularly review client goals, strategy and metrics to be reported on in monthly analytics reports

Keyword research, keyword lists, and keyword bucketing development

Paid search creative ad writing and development

Identify new growth opportunities

Support the account management team and sales team in developing budgets for new business proposals

Ensure staying up to date on PPC best practices, strategies and tactical executions

Bid management and campaign optimization

Write and present SEM assessments and reports for internal teams and clients

Continued measurement of ROI for PPC campaigns based on KPIs established

Compensation commensurate with experience. We offer competitive benefits including medical and 401K. This is an in-house position. No headhunters, contractors, freelancers, overseas agents or professional job-hoppers will be considered.

Qualified candidates MUST email a

cover letter ,

resume

and

hourly/salary history

to

[email protected]

with "Paid Search Manager" in the subject line.

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