ROC - Marketing

Sports Basement Rocklin — Senior Marketer
Reports to:

Director of Marketing

Supervises:

Assigned Marketers and Assistant Marketers.

Salary:

$70,500-$95,000, exempt position. Specific starting wages are dependent on location and experience. Level 5.

Location:

Rocklin, CA

Sports Basement is opening our first store in the greater Sacramento region, and we’re looking for a

Senior Marketer

to lead the charge.

The Role
This role is about

building demand from the ground up

— embedding Sports Basement into a new community through partnerships, events, and local storytelling that drive real traffic, real loyalty, and real impact. You’ll take what’s worked across the Bay Area and Southern California and adapt it thoughtfully to a brand-new market.

If you’re equal parts

community builder, event operator, and strategic marketer , this role has your name on it.

The Senior Marketer owns community-based marketing for the Rocklin region and plays a key role in shaping Sports Basement’s regional marketing strategy as we expand. You’ll work closely with the Sr. Director of Marketing and the Store GM to drive in-store traffic, partnerships, and brand presence—locally and beyond.

This is a hands‑on, high‑visibility role with real ownership and room to build.

What You’ll Do

Drive in‑store traffic through community outreach, partnerships, and field marketing

Leverage AI tools to research, identify, and proactively engage potential community, nonprofit, school, club, corporate, and tourism partners—expanding Sports Basement’s reach and uncovering high‑impact opportunities at scale

Identify, develop, and manage regional partnerships with schools, nonprofits, clubs, leagues, and corporate partners

Own large‑scale regional events with company‑wide impact

Develop and host high‑quality in‑store events that showcase Sports Basement as “so much more than retail”

Extend and refine Sports Basement’s Basementeer loyalty and community giving program at a regional level

Supervise and mentor Marketers or Assistant Marketers within your region

Represent Sports Basement at community events and continuously seek new growth opportunities

Contribute engaging content for local and regional social media

Support marketing efforts that attract tourists and destination shoppers

Balance creativity with business discipline—tracking ROI, impact, and learnings

What Success Looks Like

Strong, sustainable partnerships that drive measurable traffic

Well‑executed events that feel authentic, energetic, and on‑brand

A visible, respected Sports Basement presence in the Rocklin/Sacramento community

Programs that scale beyond one store and influence the broader company

Who You Are

A proven relationship‑builder who opens doors and creates win‑win partnerships

Strategic and analytical, with experience developing

high‑ROI programs

An excellent communicator—written, verbal, and in person

A confident event leader with strong logistics and execution skills

Warm, genuine, professional, and fun—you embody the Sports Basement brand

A natural mentor and leader

Detail‑oriented, organized, and comfortable juggling multiple priorities

Passionate about outdoor recreation, wellness, and community

Requirements

Strong time management and organizational skills

Self‑starter with high ownership and follow‑through

Comfortable working on the sales floor and in the field

Flexibility to work weekends, holidays, and the busy winter season (Thanksgiving–mid‑January)

Solid analytical skills and understanding of retail financial metrics

Proficiency in Google Workspace and CRM tools

Access to a car

Joyful, engaging energy (yes—this matters here)

How to Apply
Apply via: [Insert Application Link]

Please include a cover letter answering the following:

Why do you want to work in Sports Basement’s Marketing Department, and why are you a good fit for this role?

How would you describe the Sports Basement brand?

What stands out most about our stores, and how would you communicate that to others?

How would you drive the biggest impact for our new Rocklin location?

What does Sports Basement do well in marketing today, and where can we improve?

Benefits

Full health, dental, and vision coverage (full‑time staff)

Profit‑sharing bonus pool

40% off our already low prices — for life (after 2,000 hours worked)

A fully stocked kitchen with free breakfast, lunch, and/or dinner

A free flight for every year‑equivalent of hours worked

Free skiing, camping, and biking trips through our Out of the Basement program

Free use of rental gear

40% reimbursement on out‑of‑pocket costs for individual sports activities

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