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Website Optimization Specialist

Virtual Vocations Inc · New York, NY, USA ·

Job type:
Full Time

To shape and drive the strategy behind constantcontact.com, the full-time Website Optimization Specialist will collaborate with Creative and Marketing teams to enhance website experiences that boost customer acquisition and engagement, working remotely or onsite in Waltham, MA.
Key responsibilities

Lead web strategy discussions to prioritize website initiatives supporting acquisition and engagement goals
Collaborate with Creative and Marketing teams to create high-quality website experiences
Monitor website metrics and user behavior, providing strategic recommendations based on data analysis

Required qualifications

2+ years of experience in marketing, content strategy, or web
Experience with tools like Google Analytics, Mouseflow, and Tableau
Familiarity with CMS platforms, preferably Contentful
Ability to lead cross-functional conversations and influence stakeholders
Strong analytical mindset with a focus on web strategy