Market Research & Consumer Insights Manager

At Hiebing, we believe great ideas start with great understanding.

We're seeking a Market Research & Consumer Insights Manager who is naturally curious about people, motivated by solving business challenges, and skilled at turning research into meaningful action. Working across a diverse portfolio of brands and industries, you'll lead research that helps uncover what matters most to consumers, informs strategy, and inspires smarter marketing. If you enjoy blending analytical thinking with human understanding—and are excited by the evolving role of emerging research tools and technologies in the insights space we’d love to talk.

Reporting to the Vice President of Insights, the Market Research & Consumer Insights Manager leads research projects from defining learning objectives through presenting findings and recommendations. This role spans qualitative, quantitative, and secondary research, with exposure to a wide range of methods, including association testing, neuroscience-based tools, and other innovative approaches that help clients make smarter business decisions.

Key responsibilities

Lead qualitative research projects

Define business questions, design research approaches, scope costs, and develop proposals

Write screeners and discussion guides

Manage recruiting to keep timelines, quotas, and project goals on track

Moderate both live and online qualitative research

Synthesize findings into clear conclusions and actionable recommendations

Lead quantitative research projects

Define business questions, design research approaches, scope costs, and develop proposals

Develop questionnaires and ensure programmed surveys are accurate and ready for fielding

Manage fieldwork to keep timelines, sample goals, and project objectives on trackDetermine data needs in conjunction with our Statistical Research Manager

Develop clear, compelling charts and visual outputs that make findings easy to understand

Analyze data, synthesize findings, and deliver actionable recommendations

Trends analysis and reporting

Monitor and share consumer and cultural trends to deepen agency and client understanding of target audiences and market shifts

Consumer insights thought leadership

Proactively identify process improvements and emerging methods that better address client needs

Use and evaluate AI-enabled and emerging research tools to scale insight generation, improve efficiency, and unlock new possibilities while maintaining the quality, rigor, and integrity of our work

Qualifications

5+ years of market research or insights experience

Bachelor’s degree in marketing, market research, mass communications, advertising, psychology, or a related field

Experience leading qualitative and quantitative research from design through reporting

Experience moderating qualitative research, including both live and online discussions

Experience with, or enthusiasm for, using AI to enhance research capabilities and unlock new possibilities for insight generation

Strong written and verbal communication skills, with the ability to turn findings into clear, persuasive stories and recommendations

Proven ability to manage multiple projects, collaborate across teams, and maintain attention to detail in a fast-paced environment

What Makes Someone Successful Here

You build on ideas with a “Yes, and” mindset

You bring curiosity and challenge thinking in a productive way

You care about both the work and the people behind it

You hold high standards and take ownership of outcomes

Benefits
Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more!

Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.

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