Paid Media Strategist

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Paid Media Strategist
Full Time Raleigh Office, Raleigh, NC, US

Salary Range: $94,000.00 To $116,000.00 Annually

Do you excel in helping brands leverage paid media advertising to drive meaningful business results? Are you ready to elevate your skillset and expand your strategic impact by shaping cross‑channel digital strategies across social, search, display, video, and native platforms?

In this role, you'll develop holistic paid media strategies that align with client goals and deliver measurable outcomes. You'll collaborate closely with channel experts across search, social, and programmatic to bring integrated campaigns to life, build strong client relationships as a trusted partner, and identify new opportunities to grow performance across a diverse portfolio of brands.

How will you make a difference?

Partner with clients and internal client services teams to develop holistic paid media strategies that drive impactful results.

Collaborate with channel experts to translate strategies into exceptional implementation and optimization, ensuring optimal campaign performance.

Foster strong alignment between internal teams and clients, delivering a best‑in‑class experience and achieving outstanding results through effective communication and collaboration.

What will you do?

Lead cross‑service digital advertising strategies by collaborating with internal teams and departments.

Serve as the client’s main point of contact for our Paid Media services and build strong client relationships by understanding their business needs and goals, translating them into measurable digital advertising campaigns.

Allocate budgets effectively across paid social, paid search, and programmatic channels.

Conduct ongoing experiments and tests across channels to optimize performance.

Provide proactive communication on strategy, performance, and service updates.

Stay up to date on platform updates and industry trends to ensure campaigns are optimized and aligned with the latest features and best practices.

Work closely with analysts to deliver analysis and reporting as needed.

Troubleshoot complex account issues and collaborate with agency partners to find solutions.

Requirements:

3+ years of paid media (search, social or programmatic) advertising experience.

Essential Qualifications :

Ability to think strategically and develop comprehensive digital advertising strategies that align with client goals, target audiences, and industry trends.

Proven track record of building and maintaining strong client relationships, understanding their unique business needs, and delivering exceptional client experiences.

Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft, etc.

Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies.

Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non‑technical stakeholders.

This description is intended to describe the general nature and level of work of the job, not an exhaustive list.

Benefits :

Workplace flexibility supported by a hybrid work environment and core hours

20 days of PTO with incremental increases as your ROI career progresses

10 paid holidays

Comprehensive health benefits (ROI covers 100% of the cost for employee medical and dental)

Paid disability and life insurance

Monthly education bonus

Quarterly team builders

Fully stocked kitchen and catered weekly lunch

Collaborative office space with onsite gym and game room

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

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