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Social Brand Strategist

Ghost Management Group, LLC (Weedmaps) · New York, NY, USA ·

Pay:
$70,000-$90,000/yr
Job type:
Full Time

Shaping the company's social, editorial, and audience engagement strategy, the full-time remote Social Brand Strategist will monitor platform trends, identify cultural opportunities, and develop strategic recommendations to evolve creative campaigns and content initiatives.

Key responsibilities

Monitor platform trends, creator ecosystems, and audience behaviors to inform strategy

Identify cultural opportunities for campaigns and social content development

Collaborate with Creative Leadership and teams to create cohesive content ecosystems

Required qualifications

7+ years of experience in social strategy, creative strategy, or brand marketing

Proven ability to develop platform-native content strategies

Strong understanding of creator ecosystems and audience behavior

Experience in developing audience-driven creative briefs and campaigns

Exceptional presentation and communication skills

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