Programmatic Strategist

Do you want to be part of a growing team that was on Crain's Best Places to Work for 9 years in a row?

Good Apple is an independent agency driving an average +30% efficiency while making lives 100% easier.

Built on the belief that big agency bureaucracy isn't necessary to drive scalable results, Good Apple operates as that group of friends you love to collaborate with whether you are an employee, agency, publisher, or client partner. As an Apple, you have a unique opportunity to truly create the destiny and pathway that fuels you each day and drives you to deliver the best results for yourself as well as your clients.

The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance against client goals, plays a key role in the creation of innovative media plans, and evaluates existing and emerging supplier partners. Job function:
Job Responsibilities

Ownership of programmatic campaigns for assigned accounts, including updating media planning tools

Interacting with self‑service and co‑managed partners

Managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint

Continuously monitoring and optimizing campaigns

Performing post‑buy analyses and recommendations

Research, strategy, planning, and presentation of innovative programmatic plans

Active monitoring of campaigns and ongoing optimization to improve delivery and performance

Media authorization, supplier partner interaction, and reconciliation

Passion for mentoring junior staff on campaign execution

Liaising with creative agencies and production teams to manage deliverables

Crafting post‑campaign insights, reports, and presentations

Developing and fostering strong relationships with supplier partners and clients

Staying apprised of industry standards, new media programs, trends, and competitive landscape

Playing an active role in team‑level goals, including custom audience creation, AI and custom algorithms, post‑cookie future, and more

Qualifications

1‑2 years of media planning experience

Bachelor's degree with 3.0 or higher GPA or equivalent work experience

Expertise in programmatic planning and optimization, with recent hands‑on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, and others

Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and make‑goods

Ability to represent the programmatic team during weekly reporting and status calls with clients

Strong technical and problem‑solving skills, including industry‑leading expertise in DSPs

Ability to coach and mentor junior team members

Creation of insights that tell a clear and comprehensive story

Interest in building vertical expertise (e.g., pharma, e‑commerce, retail, B2B)

Supporting Senior Strategist and Supervisor roles with New Business pitches

Being informed and engaged in current events and trends that affect programmatic and media, sharing with the programmatic team and continuously asking questions

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