Digital Media & Marketing Manager | Hillcrest Platte County

Classification
Exempt

Reports to
Director of Operations

Summary / Objective
Hillcrest Platte County is seeking a Digital Media & Marketing Manager to lead the organization’s digital storytelling, content production and marketing, public relations, paid media execution, and website updates and maintenance. This is a hands‑on, senior‑level role that requires both strong creative execution and strategic oversight. The ideal candidate thrives in producing high‑quality content while also leading and supervising a small communications team, ensuring consistency and excellence across multi‑channel marketing efforts within a mission‑driven environment. In addition, this role supports marketing and communications efforts for public relations initiatives, organizational events, and HPC Thrift Shops, while acting as a key connector between administrative departments, thrift store locations, and community partners.

Essential Functions

Guidance and supervision of marketing team members across locations

Content creation (digital and print), strategy, and execution across social media platforms: Facebook, Instagram, Threads, LinkedIn, TikTok, and YouTube

Brand consistency across all marketing channels

Meta Ads Manager strategy, campaign execution, and budget optimization

Analytics tracking, reporting, and performance optimization

Public relations and media outreach

Event promotion and marketing support

Google Business Profile updates and review response management

WordPress website updates and maintenance

Storytelling, article writing, and short‑form video production

Management of login credentials and secure access for digital platforms

Collaboration with thrift store locations and administrative departments

Other duties as assigned

Competencies

Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or a related field; and/or 4+ years of equivalent professional experience in digital marketing, content creation, media production, or public relations

Experience leading or supervising creative team members

Experience in multi‑channel marketing, including digital and print content creation, social media strategy, and platform execution across Facebook, Instagram, Threads, LinkedIn, TikTok, and YouTube

Strong understanding of brand management and maintaining consistency across digital and print channels

Experience with Meta Ads Manager, including campaign strategy, execution, and budget optimization

Analytics, reporting, and performance optimization across digital marketing platforms

Public relations, event promotion and external communications

Google Business Profile update/reviews, and WordPress website updates

Strong storytelling, writing, and content development skills

Experience creating marketing and campaign assets using accessible tools such as Canva, video editing platforms, and Google Workspace

Ability to manage multiple priorities independently in a fast‑paced, mission‑driven environment

Alignment with and support of the Christian mission, values, and beliefs of Hillcrest Platte County

Supervisory Responsibility
This position manages two Social Media Coordinators at our Thrift Stores and Admin. Manage, train, and empower social media coordinators across thrift shops; enhancing effectiveness.

Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Required to lift in moderation.

Position Type / Expected Hours of Work
This is a full‑time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.

Travel
Travel is primarily local throughout the business day.

Required Education and Experience

Four years of management experience

BS or BA Degree or 3 years of professional work experience in a related field

Preferred Education and Experience
Master’s degree in Marketing, Communications, Digital Media, Public Relations, Journalism, Advertising, Graphic Design, or a related field.

Additional Eligibility Qualifications
Must possess a valid state driver’s license.

AAP/EEO Statement
Hillcrest Platte County provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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