Manager of Brand Expression and Activation

Your opportunity

The Manager, Brand Expression & Stewardship ensures the Schwab Brand is expressed clearly, consistently, and effectively across campaigns, content, and experiences.

This role bridges Brand strategy and execution, working with internal teams, agencies, and business partners to review work, provide guidance, and strengthen how the brand comes to life across channels.

The ideal candidate brings strong creative judgment, visual and verbal fluency, and the ability to deliver clear, actionable feedback. They are comfortable evaluating a range of work, from design and content to campaign concepts, and helping teams create work that is both effective and distinctly Schwab.

Success in this role requires understanding how brands are built over time. It means balancing audience needs and business goals with thoughtful creative expression while ensuring every interaction reinforces trust, consistency, and long-term brand equity.

Key Responsibilities

Brand Stewardship & Creative Review

Review campaigns, communications, presentations, and digital experiences across channels

Evaluate work through both audience and brand lenses, ensuring it is effective and authentically Schwab

Assess visual and verbal execution for alignment with Brand standards, voice, tone, and design principles

Provide clear, actionable feedback that elevates the work while maintaining consistency

Participate in concept reviews, helping teams refine ideas early and align with brand expectations

Brand Expression & Application

Translate brand strategy into strong, cohesive visual and verbal expression

Guide teams on how to apply visual identity, voice, tone, and storytelling across channels

Ensure consistency across touchpoints while allowing for audience-specific nuance

Help teams raise the bar on creative quality without compromising clarity or credibility

Identify opportunities to strengthen how the brand shows up across the organization

Research, Insights & Recommendations

Conduct competitive reviews, marketplace analysis, and creative assessments to inform creative direction and brand decisions

Synthesize findings into clear, concise recommendations and presentations

Connect research and strategy to practical creative guidance

Stay current on industry trends and emerging practices to inform brand evolution

Collaboration & Brand Enablement

Partner with marketing, communications, creative, digital, product, and business teams to support successful brand application.

Contribute to brand guidelines, examples, tools, educational resources, and workshops that help teams understand and apply the brand.

Help scale understanding and adoption of the brand across teams and initiatives

Build productive relationships with agency and internal partners to improve creative quality and brand consistency.

What you have

5-7 years of experience in brand management, design, creative development, marketing, communications, or a related field

Strong understanding of branding, visual communication, and creative development

Ability to evaluate design and written work and provide clear, constructive feedback

Solid grounding in design fundamentals, including typography, color, composition, hierarchy, imagery, and storytelling

Experience working with creative teams, agencies, or brand governance processes

Strong presentation, storytelling, and communication skills

Ability to synthesize insights and brand guidance into clear, actionable recommendations

Highly organized, with the ability to manage multiple priorities and stakeholders

Confident communicator who can engage and influence stakeholders at all levels

Technical Skills

Proficiency in Microsoft PowerPoint, including development of executive-ready presentations that combine research, insights, strategy, and recommendations

Working knowledge of Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat

Ability to review and annotate creative files, layouts, and design systems

Familiarity with Figma and collaborative design workflows preferred

Strong writing and editing skills, with the ability to refine messaging for clarity, tone, and effectiveness

What’s in it for you

At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

401(k) with company match and Employee stock purchase plan

Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions

Paid parental leave and family building benefits

Tuition reimbursement

Health, dental, and vision insurance

What’s in it for you:

At Schwab, we’re committed to empowering our employees’ personal and professional success. Our purpose-driven, supportive culture, and focus on your development means you’ll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.

We offer a competitive benefits package that takes care of the whole you – both today and in the future:

401(k) with company match and Employee stock purchase plan

Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions

Paid parental leave and family building benefits

Tuition reimbursement

Health, dental, and vision insurance

Schwab is an affirmative action employer, focused on employing and advancing in employment, qualified women, racial and ethnic minorities, protected veterans, and individuals with disabilities in the workplace. If you have a disability and require reasonable accommodations in the application process, contact Human Resources at applicantaccessibility@schwab.com or call 800-275-1281.