Adobe Analytics
Location: Minneapolis, MN/San Francisco, CA or 100% Remote
Position Type: Contract
US Citizen, Green Card, TN, GC EAD and H4 EAD only No Third-party agencies corp to corp.
Job Description:
- 5+ years delivering clickstream analytics implementations using Adobe Analytics
- 2+ years in Mobile App Implementations
- Strong experience developing reporting data layers and using context data variables for Mobile App SDK implementations
- Extensive experience testing web and mobile app analytics implementations using Charles proxy and browser developer tools
- Working with business owners to help them articulate Key Business Questions and Key Performance Indicators
- Translating reporting requirements from the business owners into analytics implementation designs
- Developing and maintaining Adobe Processing Rules to map context data variables to standard analytics variables
- Developing and maintaining Adobe Classifications
- Experience with marketing campaign attribution models and their relationship to processing rules
- Extensive knowledge when to use traffic and conversion variables and success events to deliver on a measurement plan and KPIs
- Extensive hands-on experience creating segments and calculated metrics in Analysis Workspace