Director, Growth Marketing

Director of Growth Marketing

Together we fight for everyone's opportunity for a better financial future.
We will do this together

with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone's access to opportunities. The status quo is not good enough

we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.
Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with

and those we acquire throughout our lives

are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.
Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage

Apply Now
Responsible for leading growth marketing strategies that drive demand, increase Voya's owned media share of voice, and accelerate high-performing marketing campaigns. This role will focus on building always-on, conversion-oriented digital programs that strengthen awareness, engagement, and measurable business growth across Voya-owned channels.
The Director will partner closely with Marketing Strategy, Distribution, Sales, Product, Data, and Technology teams to design and execute integrated growth marketing programs across owned, earned, and paid media. The role is accountable for maximizing demand generation, digital traffic quality, campaign effectiveness, and conversion performance, while ensuring marketing investment is tied directly to measurable business outcomes.
This role serves as a hands-on leader and change agent, elevating growth marketing capabilities, improving campaign performance, and building a high-performing team grounded in demand generation, accountability, and continuous optimization.
Key Responsibilities

Establish and lead Growth Marketing that defines standards, best practices, and execution models for digital and direct-response marketing
Drive organizational change from episodic, launch-based marketing to always-on, performance-driven campaign execution
Design and optimize end-to-end digital customer journeys across acquisition, engagement, conversion, and retention
Apply best-in-class digital marketing practices including personalization, behavioral targeting, A/B testing, and test-and-learn methodologies to improve conversion efficiency
Own campaign-driven website performance, including discoverability, engagement, and conversion optimization
Partner with IT, Strategy, and Creative Services teams to align UX, content, SEO, and personalization with campaign and growth objectives
Develop, operationalize, and scale account-based marketing (ABM) programs targeting priority segments and high-value accounts
Partner closely with Sales and Distribution to deliver targeted, personalized digital experiences that drive higher conversion and pipeline contribution
Leverage CRM and customer data to enable targeted, personalized, and timely marketing execution across channels
Establish and maintain clear, credible marketing attribution that connects campaign activity to engagement, conversion, pipeline, and business outcomes
Translate performance data into actionable insights and recommendations to continuously improve campaign effectiveness
Coordinate integrated campaign execution across owned, earned, and paid media, ensuring cohesive messaging and sequencing
Optimize channel mix and investment decisions using performance data and attribution insights
Build, lead, and develop a high-performing campaign and digital marketing team
Foster a culture of accountability, experimentation, and continuous improvement while building modern skills in direct response, CRM execution, and analytics
Knowledge & Experience

810+ years of experience leading digital, direct-response, or performance-focused marketing programs
Demonstrated experience operating Growth Marketing, Digital Marketing, ABM initiatives, or always-on marketing models
Strong expertise in digital marketing tools, CRM-based marketing, marketing attribution, and performance measurement
Excellent hands-on digital marketing experience across web, email, paid media, and personalization
5+ years of people leadership experience with a demonstrated ability to develop and motivate teams
Strong project management skills with the ability to manage multiple priorities in a dynamic environment
Exceptional communication skills with the ability to translate performance data into clear business insights
High degree of initiative, accountability, and attention to detail
Background in e-commerce a plus
Bachelor's degree required; MBA preferred
Compensation Pay Disclosure:
Voya is committed to pay that's fair and equitable, which means comparable pay for comparable roles and responsibilities.
The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.
Actual compensation offered may vary from the posted salary range based upon the candidate's geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
$160,000 - $200,000
Be Well. Stay Well.
Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.
What We Offer
Health, dental, vision and life insurance plans
401(k) Savings plan

with generous company matching contributions (up to 6%)
Voya Retirement Plan

employer paid cash balance retirement plan (4%)
Tuition reimbursement up to $5,250/year
Paid time off

including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time

40 hours per calendar year
Critical Skills
At Voya, we have identified the following critical skills which are key to success in our culture:
Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.
Equal Employment Opportunity
Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.
Reasonable Accommodations
Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.