Sr. Brand Manager

Primo Brands Marketing Manager

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.
Base Salary: $144,212 - $180,135. This role is eligible for an annual bonus. Location: Stamford, CT (Hybrid) Schedule: Monday – Friday Health Benefits: Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA) Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP) Insurance: Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment Other great benefits: Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits
Responsibilities

Key responsibilities for this position include, but are not limited to:
Lead the development and execution of annual marketing plans for Primo Brands which address all aspects of the marketing mix including packaging, new product development and launch, renovation, pricing, promotion, market research, advertising, and media.
Lead portfolio initiatives (such as tentpole events, sparkling strategy), from strategy to implementation. Requires strong collaboration with other brand leads to ensure alignment across the portfolio, as well as cross functional partners for support and execution.
Drive cross-functional team (incl. Content Lab, Packaging Operations, Supply Chain, Sales, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration and communication.
Participate in Integrated Commercial Planning process, supporting key brand initiative implementation within retail channels
Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations
Lead and develop Associate Marketing Manager direct report(s).
Qualifications

Key qualifications for this position include, but are not limited to:
Minimum 8 years' experience in Brand Management for Consumer-Packaged Goods / Beverage industries preferred
Brand quarterback: Experience developing brands, managing agency partners and brand planning (commercialization, budgeting & forecasting)
Strong interpersonal and leadership skills: Ability to effectively interface at all levels, and to influence with integrity, especially across functions
Effective communicator: Excellent written and verbal communication skills
Problem Solver: Creative thinker with strategic and analytical skills
Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas
Exceptional Marketing Fundamentals: Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources
MBA preferred but not mandatory