VP of Marketing - $150K - New Haven, CT - Job #3372
The position is a VP of Marketing role for a bank in the New Haven, CT market. The successful candidate will develop, manage, and implement organization‑wide marketing and business‑development programs to increase customer engagement and support the bank’s growth initiatives. The role includes direct oversight of Marketing and Business Development teams and requires minimal supervision.
Salary: up to $150,000 + benefits. This is not a remote position.
Responsibilities
- Develop and execute enterprise brand equity, marketing, and communication strategies that align with the bank’s mission and strategic goals.
- Develop and execute digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions. Ensure consistent messaging internally and externally, including collateral design, merchandising, campaigns, communication management, and advertising messaging via multimedia channels.
- Direct the organization’s social media strategy, ensuring an active and engaging presence across relevant platforms, leveraging the channels for brand building and member engagement.
- Prepare budget and execute annual marketing and business‑development plan in coordination with the bank’s Strategic Plan and organizational growth goals.
- Manage the bank website and messaging across all member‑facing platforms (online banking, mobile banking, statements, etc.) to ensure maximum usage, cross‑selling, and digital engagement potential while ensuring compliance with regulations.
- Responsible for the image of branches and facilities from a brand/marketing standpoint.
- Utilize available data to drive business decisions. Analyze the performance of marketing campaigns against key performance indicators such as return on investment (ROI), conversion rates, member acquisition costs, and engagement metrics across different channels.
- Undertake market research studies and surveys to better understand the market and member preferences and experience. Utilize data to analyze member behaviors and life‑cycle data, extracting actionable insights to personalize member experiences, enhance engagement strategies, and improve retention rates.
- Manage the bank’s community‑giving efforts and represent the bank at various community events and associations.
- Oversee, retain, develop, and direct the Marketing and Business Development teams to ensure they deliver on the bank strategies and expected service levels.
- Evaluate and recommend appropriate staffing needs of the department. Ensure all employee performance appraisals are completed and administered in a timely manner, including goal setting, constructive feedback, and career path development for each individual. Coordinate counseling and disciplinary actions with Human Resources.
- Promote and maintain a positive work atmosphere by recognizing top performers and communicating consistently with professional standards and the bank’s core values.
- Keep abreast of industry developments, including changes in regulations and technology.
- Ensure adherence to company policies and procedures and banking regulations.
- Perform additional duties as required.
Qualifications
- Bachelor’s degree in marketing, communication, business administration, or a related field (required).
- Minimum of 7 years of working experience in the financial services industry (preferred), with at least 3 years working with digital or mobile platforms.
- Minimum of 3 years of management experience.
- Outstanding and proven communication and organizational skills with a focus on teamwork, project management, and follow‑up.
- Proven knowledge of state‑of‑the‑art marketing, customer experience, brand, product, and service management theory, practices, techniques, and methodology, including changing market dynamics and consumer preferences. Ability to translate research and data into marketing and member experience strategies that drive growth and profitability.
- Highly organized, creative, and strategic thinker with the ability to collaborate across the organization. Strong understanding and proficiency of traditional and online marketing strategies, tools, and methodologies.
- Results driven, self‑motivated, and able to work independently with strong analytical skills.
- Exceptional knowledge of Microsoft Office, specifically Word, PowerPoint, and Excel.