Director of Marketing

Director Of Brand Marketing The Director of Brand Marketing is the leader responsible for the Dayton Childrens brand. The role owns overall brand building and advertising strategy, and provides oversight and accountability for content, brand campaigns, and social media as well. The aim is a clear, consistent brand that builds awareness, preference, and trust with the families and communities we serve. The Director sets the brands strategic direction and overall brand platform pillars, positioning, voice, visual identity, etc. and evolves it based on the needs of the market and the organization. They work closely with senior leadership to tie the brand to business priorities and use consumer insight and performance data to keep sharpening it. The Director owns how Dayton Childrens shows up across advertising media and leads the strategy behind it. They set the direction for brand campaigns and oversee the team and partners who execute them, so the work is integrated, reaches our families, and is compelling in a competitive market. Finally, the Director builds and develops a highly capable team that models collaboration, accountability, and excellence. This individual will foster a culture of creativity, curiosity, and continuous improvement empowering the team to deliver bold ideas, breakthrough content, and brand experiences that reflect the heart of Dayton Childrens.