Field Marketing Manager Interactive Entertainment & High Tech

Location: United States of America — Seattle

Field Marketing Manager – Interactive Entertainment (Seattle)
Lead enterprise technology marketing within EPAM's interactive entertainment vertical, driving demand generation and brand authority for technically sophisticated buyers in the gaming industry.

Responsibilities

Serve as the embedded marketing lead for EPAM's interactive entertainment vertical in the Seattle market, acting as a strategic partner to senior business stakeholders

Partner with business unit leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue and pipeline goals

Translate EPAM's enterprise technology offerings—AI, cloud, digital platform engineering—into compelling narratives for games studios, publishers, and platform holders

Own and activate integrated field marketing campaigns end-to-end, driving marketing qualified leads through the pipeline

Identify and activate the right marketing mix—including industry events, targeted digital campaigns, analyst relations, social media, sales enablement—to reach key decision makers across the games ecosystem

Test, measure, and optimize campaign performance; report on results and track leads through the full sales cycle

Monitor competitive landscape within interactive entertainment and enterprise technology, translating market intelligence into strategic recommendations

Develop account-based marketing assets and sales enablement materials to accelerate growth within existing studio and publisher accounts

Lead case study development to capture and amplify client success stories across the games vertical

Requirements

Minimum 5 years of experience in field marketing, demand generation, or integrated B2B marketing, preferably within technology services, interactive entertainment, or adjacent industries

Demonstrated ability to build and sustain strong relationships with senior stakeholders, including the ability to influence without authority and navigate complex organizational dynamics

Proven track record of owning end-to-end campaigns and delivering measurable pipeline impact in a B2B environment

Familiarity with the games development lifecycle and how enterprise technology—cloud infrastructure, AI tooling, platform engineering—intersects with studio and publisher operations

Knowledge of the Seattle and Pacific Northwest games ecosystem and its key players, including studios, publishers, and platform holders

Proficiency with marketing automation, CRM, analytics, and campaign tracking platforms

Exceptional communication skills—able to translate technical concepts for diverse audiences and present confidently to senior leadership

Strong project management skills with the ability to manage multiple high‑stakes workstreams in a fast‑paced, high‑volume environment

Resourceful, proactive, and comfortable making decisions in ambiguous situations

Bachelor’s degree in marketing, communications, or a related field

Benefits

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off – accrued 15‑25 days depending on level and tenure

Paid Holidays – nine per year

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

Discretionary annual bonus program (if eligible)

Long-Term Incentive (LTI) Program (if eligible)

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