Marketing/Design Coordinator (1985)

Job Location: Jacksonville Division - Jacksonville, FL 32221. The Marketing Coordinator is responsible for leading and executing marketing initiatives that drive traffic, support community visibility, and enhance the customer experience. This role also provides limited support to customers with interior selections and maintains a strong understanding of design trends to support model presentation and marketing effectiveness.
Essential Functions Generate increased traffic to communities through strategic marketing efforts
Coordinate advertising, website updates, and marketing campaigns
Organize and execute sales and marketing events
Support model home merchandising and presentation
Provide limited customer assistance with interior selections and upgrades
Duties and Responsibilities Develop and implement strategic marketing plans to achieve company objectives
Plan and oversee promotional activities including print, digital media, signage, and events
Manage development, production, and distribution of marketing materials
Maintain website content, track online leads, and monitor conversion performance
Coordinate model home setup, decorating support, and overall presentation
Assist Area Sales Manager with selections for model and market homes (plans, colors, features, and options)
Support merchandising decisions to align with target buyer preferences and market positioning
Maintain signage across communities and evaluate opportunities for improved visibility
Coordinate community start‑up activities, including model homes, sales centers, and grand openings
Manage photo library and marketing collateral files
Ensure accuracy and quality of all marketing materials prior to release
Process marketing invoices, supplies, and promotional materials
Assist customers with interior selections, offering guidance on color, functionality, and budget as needed
Research design trends and materials to support marketing and model presentations
Maintain accurate documentation related to selections when applicable
Schedule and coordinate customer appointments related to selection support
Perform other duties as assigned
Qualifications Knowledge and Skills: Strong marketing, organizational, and project management skills
Creative mindset with an understanding of interior design principles
Excellent written and verbal communication skills
Strong interpersonal and customer service skillsAbility to manage multiple priorities in a fast‑paced environment
Proficiency in Microsoft Office and marketing-related systems
Experience with digital marketing tools and website management
Ability to analyze marketing performance and adjust strategies accordingly
Working knowledge of residential construction and design trends preferred
Education and Experience: High School Diploma or Equivalent required; Associate’s or Bachelor’s degree in Marketing, Business, Communications, Interior Design, or related field preferred
3–5 years of marketing experience, preferably in homebuilding or real estate
Experience supporting model home merchandising or customer design selections in new home construction or retail environment is a plus

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