Brand Channels Manager

Brand Channels Manager

The Brand Channels Manager drives off-premise, demand generation, and digital marketing efforts to achieve the brand's business objectives, collaborating cross-functionally to ensure consistent execution across digital platforms.
• Lead go-to-market execution by requesting, reviewing, and approving all creative deliverables for each campaign window.
• Manage digital and app/web user experience tied to product launches and updates, coordinating with content, DSP, and technology teams to ensure accurate product placement and creative execution.
• Oversee all third-party delivery (3PD) planning and execution, including media planning, reporting, opt-ins, and budget support.
• Coordinate customer engagement initiatives by finalizing GTM offers, maintaining the offer calendar, and managing offer testing with the CE team.
• Support catering channel launches and testing as a secondary responsibility during the contracted period.
• Analyze the effectiveness of off-premise and digital marketing programs and provide insights to identify additional revenue growth opportunities.
• Contribute to the development and communication of off-premise strategy to the brand team and cross-functional partners.
•Bachelor's degree in Marketing or a related field.
•5 or more years of experience in marketing, marketing technology, demand generation, e-commerce, off-premise sales, or a related discipline.
•Demonstrated experience managing digital marketing platforms and coordinating cross-functional teams.
•Strong project management skills with high attention to detail and relationship management abilities.
•Experience in retail, restaurant, hospitality, food, or beverage industries.
•Familiarity with digital and off-premise platforms such as ezCater, Punchh, OLO, UberEats, DoorDash, or similar tools.
•Prior experience working within a franchise organization.