Marketing & Communications Manager, Toppel Career Services

Current Employees:

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here (https://www.myworkday.com/umiami/d/task/1422$7248.htmld) to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet (https://my.it.miami.edu/wda/erpsec/tipsheets/ER_eRecruiting_ApplyforaJob.pdf) .

The University of Miami has an exciting opportunity for a full-tme Marketing & Communications Manager to work in the Coral Gables campus.

The Marketing & Communications Manager develops and maintains all marketing and communication programs and projects designed to effectively promote the programs and services of the Toppel Career Center and the overall impact of career services on University of Miami students to a variety of constituents, including students, faculty, staff, employers, alumni, and donors. The position oversees the development and production of all the Center’s external publications and collateral materials, including social media, print, email, and web communications, and assesses the results of all marketing efforts. The Marketing & Communications Manager reports directly to the Director of Assessment & Communication and will supervise the work of student interns on the Communications Team.

PRIMARY DUTIES AND RESPONSIBILITIES

Communications & Marketing

Develop and execute marketing and communications plans for all target markets, including key messaging, to students, alumni, faculty/staff, and employers

Act as “editor in chief” within the department for all internal and external communications and manage the development and production of all internal/external publications and collateral materials

Develop Toppel’s cohesive strategies for promoting specific Toppel services and resources, including advertising messages and promotional campaigns

Write or edit, direct the design of, publish, and distribute marketing and communications materials

Ensure that all marketing materials meet the highest possible standards for editorial quality and accuracy (following the University’s Identity Guidelines)

Hire, train, supervise, and evaluate graphic design/video/social media interns who help to carry out marketing and communication strategy

Manage and direct all graphic design projects to appropriate interns; follow-up on content as needed

Advise Career Center staff on editorial standards and marketing guidelines to maintain and convey a consistently strong brand message

Manage/oversee content and serve as editor for Toppel’s e-newsletter

Maintain familiarity with all Toppel programs and services and update all communication resources accordingly

Assume responsibility for promoting, updating, and responding as needed to social media

Develop the content of Toppel’s website and monitor information to assure the website is accurate, engaging, and useful

Create tracking systems that evaluate the effectiveness of marketing programs, campaigns, and projects implemented by the department

Oversee the maintenance of essential resources and background files including subject and source files, photo files, and related information

Adhere to University and unit-level policies and procedures and safeguards University assets

Research technological developments and trends and implement findings to improve services

Work with internal and external vendors to address a full range of marketing trends including key message development, competitive positioning, marketing mix management, and media selection

Update Career Center entries in campus publications, publicize events on campus-wide web calendar, collaborate regularly with University Communications, and keep students and Career Center staff informed via electronic bulletins and weekly staff meetings

Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services

​General:

Attend weekly Toppel Career Center and communications staff meetings

Meet regularly with University Communications staffComplete program assessment and external benchmarking projects as assigned

Assist Director with management and supervision of communications interns

Provides support for Job & Internship Expos and other career-related eventsPerforms other duties as assigned

KNOWLEDGE, SKILLS, ABILITIES (KSA):

Required

Excellent written and verbal communication, including copy-editing skills

Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment

Advanced skills with creation of visually appealing presentations using Canva, PPT, or other presentation platform

Ability to develop and execute marketing strategies and campaigns as well as brand content

Attention to detail, ability to manage multiple projects simultaneously, and the capacity to work independently and collaboratively within a team environment are crucial

Excellent project management skills; highly organized with the demonstrated ability to organize schedules and set priorities for successfully accomplishing complex projects within deadlines

Demonstrated ability to collaborate with multiple departments within an organization; the ability to work effectively with a broad range of diverse constituents

Ability to solve problems and make appropriate decisions; work with little direct supervision

Knowledge of Microsoft Office (Word, Excel, PowerPoint)

Preferred

Familiarity with Adobe Illustrator, Photoshop, Premiere, and other design tools

Experience with web-based Content Management Systems (CSMs) and social media management tools, such as Hootsuite

Experience leading and supervising a teamundefined

Education Requirements

Bachelor’s degree in relevant field and 3-5 years of relevant experience are preferred

Work Experience Requirements

An appropriate combination of relevant education, certifications and/or work experience will be considered

The University of Miami is recognized as one of the nation’s premier research institutions and academic health systems and is among the largest employers in South Florida.

With more than 20,000 faculty and staff, the University is committed to excellence and guided by a mission to positively impact the lives of students, patients, and communities locally and globally.

We are dedicated to fostering a culture where every individual feels valued and empowered to contribute meaningfully. United by shared values, the University community works together to build an environment defined by purpose, collaboration, and service.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here (https://www.hr.miami.edu/careers/eo-ada/index.html) for additional information.

Job Status:

Full time

Employee Type:

Staff