Banking Digital Products Manager

Core Responsibilities

Develop and execute strategic roadmaps for digital banking products and customer channels

Define product vision, business objectives, and growth strategies aligned with organizational goals

Conduct market research, competitive analysis, and customer research to identify opportunities for new products, enhancements, and customer experience improvements

Partner with business stakeholders to prioritize initiatives and develop business cases for new digital capabilities

Monitor industry trends, emerging technologies, fintech innovations, and evolving customer expectations

Product Management & Delivery

Lead digital product initiatives from concept through implementation, including requirements gathering, solution design, testing, launch, and ongoing optimization

Collaborate with technology, operations, treasury, marketing, compliance, and other business teams to deliver successful product outcomes

Manage product roadmaps, feature prioritization, and customer journey enhancements

Oversee user acceptance testing (UAT), implementation planning, and product launch activities

Identify operational risks, dependencies, and opportunities to improve product performance

Digital Channels & Customer Experience

Serve as the business owner for digital banking platforms and customer-facing channels

Drive initiatives focused on improving customer engagement, usability, and adoption

Conduct customer research and usability studies to improve user experiences and digital journeys

Partner with internal stakeholders and vendors to ensure digital channels remain competitive and customer‑centric

Product Marketing & Performance Management

Develop product positioning, messaging, and go‑to‑market strategies

Partner with marketing teams to execute product campaigns, customer communications, and awareness initiatives

Create product guides, sales enablement materials, and training programs for internal teams

Monitor product performance, utilization trends, customer feedback, and key performance indicators

Manage product profitability, pricing strategies, and performance reporting

Qualifications

Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Finance, or a related field

4+ years of product management experience within banking, financial services, fintech, or digital platforms

Demonstrated success managing products from concept through launch and ongoing enhancement

Strong understanding of digital banking products, online banking platforms, payment solutions, and customer‑facing technologies

Experience working with product roadmaps, customer journeys, business cases, and product lifecycle management

Strong analytical, problem‑solving, and strategic thinking abilities

Experience with product marketing, customer research, and market analysis

Excellent project management and stakeholder management skills

Ability to work effectively in a fast‑paced, collaborative environment

Experience working with data analytics, reporting tools, and SQL preferred

Familiarity with digital banking platforms, treasury management solutions, and financial technology ecosystems preferred

Bilingual English and Spanish (written and verbal) required

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