Social Media Manager

Social Media Manager

TACORI is a house of design, precision, and hand-crafted artistry. From our Glendale atelier, we blend California soul with architectural precision to create world-class fine jewelry. We operate with an uncompromising dedication to craftsmanship, and we view every touchpointfrom our physical jewelry to our digital footprintas a work of art.
We are seeking a Social & Content Art Manager to serve as the chief visual architect of our brand across all digital platforms. This is a role for a strategic leader with a high-fashion lens who understands that in the luxury space, every single frame must be "considered."
You will own and drive our day-to-day visual narrative, moving seamlessly between high-level content strategy, cross-functional collaboration, and hands-on production leadership. You aren't just managing channelsyou are translating TACORI's heritage into culturally resonant, platform-native storytelling that builds long-term brand equity.
Key responsibilities include:
Visual Strategy & Production Leadership: Direct, shoot, and produce campaign-grade social content. Oversee the visual narrative from concept to final delivery, ensuring raw captures are elevated into refined, luxury assets through expert editing, pacing, and color grading.
Strategic Trend Translation: Monitor the "chronically online" landscape to identify cultural shifts, proactively translating them into the TACORI vernacular without compromising brand integrity.
Editorial Voice & Brand Copy: Own and define the written word across social channels, crafting elevated, "quiet luxury" copy that feels like an editorial caption rather than a marketing blurb.
Community Curation: Oversee high-touch engagement across Instagram, TikTok, Pinterest, and Reddit, cultivating a sophisticated community with a tone that reflects our Glendale atelier's craftsmanship.
Performance & ROI Analysis: Analyze content performance through both a qualitative and quantitative lens, translating insights into actionable aesthetic strategies to maximize engagement and brand equity.
Ideal candidates possess:
5+ years of experience in social media, content creation, or art direction, with a proven track record of managing brand accounts and strategypreferably within the luxury, jewelry, or high-fashion sectors.
An uncompromising, luxury-level aesthetic. You deeply understand lighting, framing, and the nuance of premium pacing in short-form video.
Proficient in mobile and professional capture; an expert in mobile and desktop editing suites (Adobe Premiere, CapCut, or similar) with a masterful grasp of color theory.
A manager-level understanding of platform algorithms, technical nuances, and growth strategies across TikTok, Instagram, and emerging platforms.
Highly organized, proactive, and collaborative. You are capable of managing an entire content pipeline, balancing multiple stakeholders, and meeting the exacting standards of a global design house.
Bonus points for:
Experience navigating and engaging high-intent communities like Reddit.
A background in managing partnerships with high-profile creators or luxury influencers.
Direct experience in fine jewelry, bridal, fashion, or the broader luxury industry.
What we offer:
Competitive salary ($90k$100k) commensurate with experience.
Comprehensive health, dental, and vision benefits.
The opportunity to shape and lead the digital voice of an iconic, heritage luxury brand.