Digital Marketing Manager - Medical Imaging Systems

Position: Digital Marketing Manager: Dynamic Digital Radiography (DDR) and Medical Imaging Systems

Job Type: Remote / Full-Time

Position Overview

As the

Digital Marketing Manager , you will be the digital architect for our

Dynamic Digital Radiology (DDR)

portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives.

You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.

Key Responsibilities

1. Content Strategy & Clinical Storytelling
Curate & Catalog:

Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library.
Technical Translation:

Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content.
Accuracy Assurance:

Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.
2. Omnichannel Campaign Execution

Strategic Campaigns:

Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services.
Event Amplification:

Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS).
Performance Analytics:

Utilize

GA4

and

Search Console

to track KPIs, providing actionable insights to pivot strategies based on audience behavior.
3. Community & Thought Leadership

KOL Collaboration:

Partner with clinical specialists to amplify "Voice of the Customer" content and highlight real-world clinical outcomes.
Engagement Monitoring:

Act as the digital voice of the brand, managing inquiries from healthcare professionals and stakeholders across social platforms.
4. Cross-Functional Synergy

Service & Sales Alignment:

Support the digital components of reference site visits and develop lead-generation strategies that scale sales volume grows.
Integrated Messaging:

Work across marketing and applications teams to ensure a unified brand voice across all digital touchpoints.
Core Technical Competencies

Social & Distribution:

Expert-level command of

LinkedIn , Facebook,

YouTube, Reddit, etc.

(Analytics/Channel Management).
Marketing Stack:

Proficiency in

Hootsuite ,

MailChimp , and

SEO/SEM

best practices.
Data & Insights:

Advanced knowledge of

Google Analytics (GA4)

and

Google Search Console .
Communication:

Exceptional ability to synthesize clinical/technical data into clear, persuasive copywriting.
Preferred Experience

5+ years in a Digital Marketing role for a technology or healthcare company.
Industry:

3+ years in

Medical Device, Radiology, or Health Tech

marketing.
Systems Knowledge:

Familiarity with

PACS/DICOM

workflows and X-ray imaging technology.
Tools:

Experience with

Salesforce (CRM)

and AI-assisted writing tools (e.g.,

Writesonic ).
Why Join Us?

You aren't just posting content; you are accelerating the adoption of life-saving diagnostic technology. As our innovative technologies scale, your role and influence within the organization will grow in tandem.

Benefits

We offer a comprehensive and competitive benefits package, including:

Choice of three medical plans and two dental plans
Vision insurance
Company-paid life and AD&D insurance
Supplemental coverage options (life, critical illness, accident, hospital)
Flexible spending accounts (FSA) and commuter benefits
401(k) with company match after one year of service
Unlimited flexible time off policy