Brand Manager, Adult Nutrition - HCP Marketing

Position: Brand Manager, Adult Nutrition – HCP Marketing
Location: Columbus, OH.

The role involves developing and managing strategies and programs to achieve commercialization, profit margin and business plan objectives in the Therapeutic Nutrition (TN) Specialty Healthcare Professionals segment. Responsibilities include marketing activity management, field sales force budget partnership, brand alignment, reporting, analysis, and stakeholder collaboration.

Responsibilities

Manage marketing activity for Therapeutic Nutrition (TN) Specialty Healthcare Professionals (HCPs) in the US, including gratis, coupon strategy and material creation, and Field Sales Force execution/sales direction.

Manage Adult Institutional Field Sales Force budget and partner with Brand team to align inputs for forecast models and financial decisions.

Collaborate with extended brand team to execute creative and messaging consistent with Masterbrand strategy, positioning and brand standards.

Lead monthly Adult Institutional HCP/Field Sales Force reporting and analysis across brands, creating and updating performance dashboards for key KPIs to inform Brand, Cross‑functional and Leadership teams.

Execute Sales Meetings for Specialty HCPs.

Lead monthly calls with Brands and selected Field Reps, capture and publish action items, and consult with brands to develop agendas.

Collaborate with internal and external stakeholders—HCP Sales team, Commercial Operations, Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, senior leaders, global partners and agencies—to achieve objectives.

Identify risks, opportunities and define and align leadership to actionable gap solves.

Travel: 10%.

Qualifications

Bachelor's degree in Marketing, Business or related field; MBA preferred.

2‑5 years of brand management, HCP sales or business analytics experience, preferably in healthcare or food and beverage.

2+ years of demonstrated leadership of cross‑functional teams.

Time and project management skills, with ability to work on multiple projects simultaneously.

Strong analytical skills and attention to detail.

Ability to think strategically and develop annual plans and financial commitments.

Understanding of trends and ability to respond to changing customer and HCP needs.

Creativity and ability to produce innovative and original ideas; intellectual curiosity.

Ability to manage and allocate budgets.

Excellent written and verbal communication skills.

Experience with and understanding of market research and data.

Sales experience is a plus.

Base pay for this position is $99,300.00 – $198,700.00 (may vary by location).

Abbott is an Equal Opportunity Employer, committed to employee diversity.

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