Brand Manager

Overview
The Brand Manager will lead product portfolio management and brand-building programs for a specific product category within the Califia Farms portfolio. This business leader will use consumer insights, category/competitive insights, and business analytics to drive product line strategies to deliver annual revenue and gross margin targets. He/she will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis.

This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

Responsibilities

Lead product management, innovation, and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)

Build and implement plans to deliver annual volume, revenue, and gross margin targets

Understand market trends and manage the categories according to the evolving competitivelandscape and changing consumer needs. Spearhead business unit reviews with executive leadership, leveraging consumer, category, and competitive insights to gain alignment on strategic business decisions

Build business cases and drive subsequent project stage-gate recommendations

Work inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forward

Lead cross-functional teams to develop, incubate and launch innovation and line extensions

Develop project revenue and consumption forecasts

Create and manage detailed project timelines to ensure delivery of project milestones

Develop consumer learning plan and execute research to drive insights that impact the business

Identify structural components and graphics of packaging to best convey product proposition

Lead development of marketing support plan to build awareness of product lines

Support Brand Director in building annual marketing plans that effectively drive HH penetration, brand awareness and trial

Collaborate with Sales to build selling materials and selling strategy

Develop, manage, and track annual budget and spending

Make recommendations on improving resourcing, process, etc.

Qualifications

MBA preferred, but not required

Previous experience working in consumer-packaged goods, food and beverage marketing

Minimum of 3-4 years in a previous brand management role

Exhibits a deep understanding of and experience with syndicated consumption and panel data (Circana, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions

Understands the levers of a product P&L including revenue, gross margin, COGS, etc.

Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.

Experience leading cross-functional project teams to successfully launch new products

Experience developing marketing campaigns that build awareness and drive in-market performance

Ability to lead with confidence, gain consensus and influence others

Exceptional collaborative partner to peers

The expected salary range for this position is between $125,000.00 - $140,000.00 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

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