Senior Manager of Product Strategy, Advertising & Sponsorships

Senior Manager of Product Strategy, Advertising & Sponsorships
Redwood City, California – Hybrid (3 days per week in office)

As Senior Manager of Product Strategy, Advertising & Sponsorships , you will shape the future of in‑game advertising by applying expertise in contemporary adtech, programmatic advertising, and publisher‑side monetization. You will report to the Director of Product for Advertising & Sponsorships and collaborate with EA’s studio, commercial, data, and external technology partners to grow new advertising inventory while balancing growth, technical feasibility, and player experience.

You should have experience building advertising products in environments such as CTV, digital video, streaming, publisher monetization, SSPs, ad serving, or programmatic marketplaces.

Responsibilities

Build business cases and financial models to evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and impact on player experience.

Create roadmaps that influence the strategic direction of the advertising business.

Identify and build alignment among product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams.

Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.

Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions.

Work with engineering and adtech partners to support integrations with advertising platforms, supply‑side systems, measurement providers, and other relevant technologies.

Experience

7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms.

Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations teams.

Experience building or scaling advertising products that support premium inventory, programmatic demand, sponsorships, video advertising, or marketplace‑based monetization.

Familiarity with concepts such as ad decisioning, ad serving, yield optimization, targeting, frequency management, pacing, campaign delivery, auction mechanics, viewability, brand safety, and measurement.

Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners.

Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self‑serve/managed‑service advertising tools.

Compensation and Benefits
Pay ranges and benefits will be determined based on relevant business and candidate factors. In the U.S., the compensation package includes paid time off (3 weeks per year to start), 80 hours of sick time per year, 16 paid company holidays, 10 weeks of paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) for regular full‑time employees. Certain roles may also be eligible for bonus and equity.

Equal Opportunity Employer
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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