Segment Marketing Manager

Job Overview

LexisNexis seeks a results‑oriented, commercially minded Segment Marketing Manager focused on the Professional Services industry. The role partners with Segment General Management, Sales, GTM, Sales Enablement, and cross‑functional marketing teams to develop materials that support sales conversations and marketing lead‑generation programs tailored to the unique challenges and opportunities in professional services.
Responsibilities

Industry Strategy & Market Intelligence

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Develop deep expertise in the professional services industry, particularly management consulting, including regulatory environment, buyer behavior, competitive trends, and market dynamics.
Develop deep understanding of customer personas, pain points & jobs to be done.
Serve as the internal voice of the customer and market for professional services across marketing, product, and sales teams.
Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.

Segment Messaging & Positioning

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Develop audience‑specific value propositions, messaging, and positioning for professional services buyers based on customer knowledge gained.
Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders.

Content Development & Campaigns

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Lead development of segment‑specific content for omni‑channel campaigns globally.
Work as a core member of the industry campaign team to create an integrated marketing strategy.
Align content and messaging with account‑based marketing strategies and sales enablement initiatives.

Sales Enablement & Field Alignment

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Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
Support development of vertical‑specific sales assets including talk tracks, objection handling, and value statements.
Support go‑to‑market efforts with tailored collateral and field enablement for launches and demand generation programs.

Cross‑functional Collaboration

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Work with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
Share initiatives and learnings across cross‑functional groups.

Qualifications

3–5+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
Demonstrated ability to translate industry trends into actionable marketing strategy.
Strong writing, communication, storytelling, and presentation skills.
Experience working with cross‑functional teams including product, sales, and marketing.
Self‑starter with ability to successfully lead and drive programs forward.
Ability to manage multiple projects with tight deadlines and competing priorities.
Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
Experience in legal tech, risk management or regulatory compliance marketing a strong advantage but not required.
Preferred Qualities

Deep curiosity about industry challenges and customer workflows.
Strong analytical thinking and market research capabilities.
Collaborative mindset with ability to drive consensus across teams.
Experience with ABM, CRM platforms, and marketing automation tools.
Experience working in a global organization a plus.
Compensation and Benefits

U.S. National Base Pay Range: $78,800 – $131,300. Geographic differentials may apply. Eligible for an annual incentive bonus. Company offers country‑specific benefits.
Equal Opportunity Employer

LexisNexis is an equal opportunity employer. We are committed to a fair and accessible hiring process. Qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
If you have a disability or other need requiring accommodation, please notify us using our Applicant Request Support Form.

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