Public Relations Specialist

Part-Time PR Specialist / Consultant (Tech + Consumer Media) FORONE is a cross-border marketing and growth consultancy helping global companies enter and scale in the U.S. market. We specialize in go-to-market strategy, narrative building, and integrated campaigns across emerging industries including robotics, AI, and consumer tech. Our clients range from early-stage startups to high-growth companies navigating U.S. expansionfrom stealth-mode launches to major milestones such as CES. We are looking for a Part-Time PR Specialist / Consultant to lead media strategy and execution across both B2B tech and consumer-facing brands. This role is ideal for someone who understands how to translate complex products into compelling narratives, build strong relationships with media, and drive earned coverage that supports go-to-market goals. You will work closely with our internal strategy team and founders to shape positioning, pitch stories, and secure high-impact media placements. Key Responsibilities:

Develop PR strategies aligned with product stage (MVP to launch to scale, growth) Craft compelling narratives for emerging tech (AI, robotics, SaaS) and consumer-facing products Translate technical concepts into clear, media-friendly story angles Build and manage relationships with tech, business, and consumer/lifestyle media Pitch and secure coverage across top-tier and niche publications Coordinate interviews, embargoes, and media briefings Lead PR efforts for product launches, fundraising announcements, and major events (e.g., CES) Develop press materials including press releases, media kits, and talking points Manage outreach pipeline and follow-ups Identify relevant journalists, editors, and creators Monitor trends across tech and consumer media landscapes Track performance metrics such as coverage quality and message pull-through Provide insights and recommendations for optimization Work closely with strategy, content, and GTM teams Support narrative testing and positioning refinement Align PR efforts with broader marketing and growth objectives

Qualifications:

5+ years of PR experience in tech and/or consumer media Strong relationships with U.S.-based journalists and media outlets Proven track record of securing meaningful media coverage Experience working with startups or high-growth companies Excellent storytelling and writing skills

What It's Like Working with FORONE:

We move fast and operate like a startupthings are often in motion, not fully defined We value people who take ownership and drive things forward without waiting for instructions We think strategically, but care deeply about execution and getting things done We work closely as a team and with our clientsclear communication and collaboration matter

Compensation:

Hourly: $75 $100 per hour Flexible based on experience, media relationships, and scope of work Estimated commitment: 1525 hours per week

We are open to structuring this as a monthly retainer depending on engagement scope.