Marketing & Promotions Manager

Job Summary: The Marketing & Promotions Manager supports the daily operations of WGCU’s marketing, communications, and audience development efforts supporting university initiatives. With a focus on growing audience engagement across on‑air, digital, on‑demand, and in‑person platforms, the lead collaborates across departments to develop integrated campaigns aligned with both editorial and business objectives, ensuring consistent branding and messaging.

Typical Duties

Establish development of goals and objectives that support WGCU’s strategic mission and audience growth strategy. This includes supporting WGCU strategies as a trusted news source connecting journalism and programming with audience needs.

Design and execute multi‑channel marketing campaigns that reflect WGCU’s brand strategy, engaging audiences across on‑air, online, on‑demand, and in‑person platforms.

Develop campaign and special project communications in collaboration with editorial, digital and social media efforts, and strategic partners to ensure marketing efforts align with and advance WGCU’s public service mission.

Support branding initiatives, including collaborating on long‑term branding campaigns with a leading SWFL advertising agency or in‑house resources to differentiate WGCU from competitors.

Assist in launching new radio, TV, and digital programs/products to increase audience awareness and engagement.

Oversee social media content and collaborate with shared creative resources (graphic designers and others) to support external marketing, underwriting, development and programming departments.

Develop marketing materials and ensure consistent messaging and visuals across print, TV, digital, social and out‑of‑home advertising.

Support copywriting process for internal departments and external communications.

Serve as primary liaison with external PR agencies and media institutions to distribute announcements on WGCU’s programming, events, and strategic direction.

Track and report on campaign performance; assist in evaluating marketing and PR strategies, implementing new processes and promoting best practices to risk management.

Monitor production timelines and support project workflows by coordinating departmental activities and setting priorities for WGCU marketing campaigns and special projects.

Other Duties

Perform other job‑related duties as assigned.

Required Qualifications

Bachelor’s degree from an accredited institution in Marketing, Communications, or other closely related field.

Three years of full‑time experience directly related to the job functions.

Familiarity with radio and TV production, out‑of‑home, digital platforms, and social media.

Professional full‑time experience in marketing, communications, broadcasting, or related field.

Experience with audio or multimedia production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, and social media design.

Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).

Preferred Qualifications

Master’s Degree from an accredited institution in marketing, advertising, communications, or related field.

Five years of professional full‑time experience in marketing, communications, broadcasting, or related field.

Experience working in higher education.

Knowledge, Skills & Abilities

Knowledge of marketing principles, including promotion and public relations.

Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, verbal, and visual media.

Excellent interpersonal, verbal and written communication skills.

Skill in completing assignments accurately and with attention to detail.

Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.

Ability to work successfully as both a member of a team and independently with minimal supervision.

Ability to work under pressure and meet close deadlines.

Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved.

Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.

Ability to operate personal computers with proficiency and learn new applications and systems.

FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.

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