Senior Analyst, Online Experience Optimization

Position Purpose
The Senior Analyst, Online Experience Optimization operates at the unique intersection of Merchandising, Product, and eCommerce to drive the future of the Homedepot.com customer journey. Serving as the ultimate bridge between corporate priorities and digital execution, you will manage the digital shelf for key departments (Cleaning, Plumbing, Building Materials, Flooring, etc.) to ensure our online experience is seamless and customer-aligned.

This role combines digital asset optimization and site architecture. On the Discovery side, you will champion intuitive navigation by optimizing site taxonomy, filtering systems, and super‑SKU structures. On the Content side, you will ensure product listing pages are robust and up‑to‑speed, leveraging competitor analysis, user testing, and multichannel marketing to elevate the visual and structural shopping experience.

While you will regularly review high‑level performance metrics (such as click‑through rates, conversion, and gross demand), your primary strength lies in your ability to translate that data into a compelling narrative and actionable recommendations. Strong communication is vital, as you will collaborate with a diverse matrix of stakeholders to execute page refreshes and advocate for the online shopper.

The successful candidate brings a strong background in digital merchandising, e‑commerce, and/or retail customer experience. While retail experience is highly preferred, we will flex on the industry for someone who inherently understands digital user behavior and digital merchandising.

Key Responsibilities

40% Analyze customer information (external data, internal research, site behaviors, post‑transaction data) to identify the most significant opportunities to improve the customer experience across categories.

30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post‑transaction results through tactical execution.

15% Execute system changes for promotional activity.

15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.

Direct Manager/Direct Reports

Position Reports to Manager, Online Experience Optimization

No direct reports.

Travel Requirements

Typically requires overnight travel less than 10% of the time.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

No travel required

Minimum Qualifications

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics

Preferred Qualifications

Strong aptitude to use data to tell a story/create a narrative

Retails digital experience

Basic technical aptitude with web‑based tools and advanced proficiency of the Microsoft Office Suite

The ability to understand and influence cross‑functional inputs to Merchandising for achieving better output results

High comfort level with working in an ambiguous, fast paced environment

Ability to solve complex problems

Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)

Strong attention to detail

Track record of taking ownership and driving results

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education

No additional education

Minimum Years of Work Experience

2

Preferred Years of Work Experience

No additional years of experience

Minimum Leadership Experience

None

Preferred Leadership Experience

None

Certifications

None

Competencies

Action Oriented

Collaborates

Drives Engagement

Communicates Effectively

Customer Focus

Drives Results

Manages Conflict

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