Senior Digital Communications Consultant

Job Summary

This position is responsible for implementing and delivering a digital communications strategy for one or more customer‑facing portals (member, provider, employer, broker, or employee) that supports the enterprise business plan; executing the strategy; handling the day‑to‑day operations of the digital communications development and operation team; and ensuring the realization of anticipated benefits. The role focuses on content coordination, editing, and project management to publish clear and concise messaging in the right digital communications channel to meet business goals and stakeholder needs.
In‑office visibility is required three days per week; otherwise the employee may work from home for the remaining two days. Relocation is NOT available. Sponsorship (now or in the future) will NOT be extended.
Required Qualifications

Bachelor’s Degree
Three (3) years’ experience developing web analytics/e‑business reports
Diverse business and technology experience understanding the business and industry the technology is supporting
Usability concepts and various qualitative and quantitative user research methodologies
Electronic marketing technology, customer relationship management (CRM), and integrated marketing strategies
Experience in a web production environment
Understanding of current and emerging digital communications channels and related technologies (e.g., Web2.0, social media, email marketing, and analytics tools)
Experience compiling relevant data for the purposes of reporting on digital campaign results and enabling insights for future tactic enhancements
Knowledge of segmentation and testing strategies
Leadership and innovation skills
Ability to work both collaboratively and with limited direction
Clear and concise verbal and written communication skills, including editing and storytelling
Organizational skills and attention to detail with solid project‑planning abilities to manage multiple projects simultaneously
Experience building working relationships across all levels of the organization
Experience with MS Office Products (Word, Excel, PowerPoint, Publisher, Access, Teams, OneDrive)
Preferred Qualifications

Knowledge of search engine optimization, tagging and source codes
Bachelor’s degree in Journalism, Marketing, Communications, or related field
Experience in health insurance, health care, or other highly regulated industry
Some knowledge of marketing delivery platforms and content management systems is a plus
HCSC is an Equal Opportunity Employment employer dedicated to providing a welcoming environment where the unique differences of employees are respected and valued. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristics.

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