Marketing Manager

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Marketing Manager
This position is responsible for building brand awareness and creating marketing campaigns that generate revenue for the portfolio of Yedla managed hotels. It also supports the overall growth of the management company by increasing the value of the Yedla brand for owners and investors.

The role works directly with the Executive Director of Sales and the Executive Director of Operations on projects and initiatives that improve recruiting, support brand awareness, and increase overall revenues. The manager will develop into a marketing department over time as the company grows.

Work schedule: consistently 40+ hours per week with occasional evenings or weekends for promotions or events. Flexibility for some travel throughout North Alabama and occasional overnight stays (≤20%).

Location: Huntsville Corporate office, Huntsville, AL.

Responsibilities

Manage social media content for YMC (Instagram, Facebook, LinkedIn, Twitter)

Recommend content calendar and solicit content from YMC hotel portfolio

Stay current with all social media platforms and recommend future platforms

Create and maintain social media policies and guidelines for hotels

Responsible for graphic design for corporate and property-level collateral

Coordinate with Corporate Sales and Property sales to create and execute digital campaigns (e.g., Facebook ads)

Analyze marketplace data to identify feeder markets

Network with PR and tourism organizations to advance the Yedla brand awareness

Assist with marketing and public relations activities for hotel openings

Manage influencer requests for hotel stays

Provide monthly analytics on social media, marketing, and advertising results

Assist corporate departments with creation of new forms, documents, and handbooks

Create and update media relations best practices for hotels

Manage media communications for the corporate office and media policies for hotels

Increase YMC profile by pitching story ideas to local media and hotel-related media

Coordinate brand and external PR marketing initiatives (e.g., Hilton social media standards)

Develop innovative ideas for video and collateral support for HR, recruiting, and marketing/promotions

Assist corporate sales with community events and Yedla Cares volunteer programs or initiatives

Maintain a teamwork environment with effective communication throughout the hotel; set an example with a professional, friendly attitude towards clients and co-workers

Support the annual sales plan for the hotels by assisting the hotel team to execute social media/digital marketing initiatives

#J-18808-Ljbffr