Digital Marketing Strategist, Manager

Position Overview We are seeking a hands‑on Digital Marketing Strategist, Manager to translate our digital transformation strategy into scalable execution. This role is part strategist, part program manager, and part marketing technologist.
Key Responsibilities Marketing Strategy & Personalization Execution
Translate personalization and engagement strategies into actionable multi‑channel programs — including audience journeys, nurture flows, and trigger‑based campaigns across email, web, and digital channels.
Project & Program Management
Lead as the cross‑functional program manager for digital execution — aligning collaborators, requirements, timelines, and workflows across marketing, creative, UX, technology, data, and compliance.
MarTech & Data Activation
Partner with MarTech SMEs (Adobe CDP, Marketo, Target, Analytics) to guide requirements and support segments, automations, journeys, tagging, and dashboards. Ensure proper tracking, data integrity, and platform integration.
Required Qualifications 5–7+ years in digital marketing, marketing operations, or lifecycle/personalization execution.
Strong project/program management skills with experience leading complex, cross‑functional initiatives across creative, UX, technology, distribution, operations, and sales.
Proficiency with workflow and project management tools (e.g., JIRA, Smartsheet) and agile methodologies; hands‑on experience with Adobe Marketo, CDP, or analytics/AI platforms is a bonus.
Ability to translate strategy into execution — building structured plans, requirements, and timelines from high‑level direction.
Exceptional communication and cross‑functional partnership skills.
Preferred Qualifications Comfortable working in a constantly evolving, transforming organization.
Highly organized, thorough, and proactive.
Data‑driven approach with a focus on optimization and operational excellence.
Benefits & Compensation Salary Range: $92,475 – $160,290 USD (Boston, Massachusetts). Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Comprehensive benefits include health, dental, mental health, vision, short‑ and long‑term disability, life insurance, AD&D, adoption/surrogacy and wellness benefits, employee/family assistance plans, retirement savings plans, and paid time off (up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time).
Equal Employment Opportunity Statement Manulife is an Equal Opportunity Employer. We strive to attract, develop and retain a diverse workforce and provide equal employment opportunities. For requests for reasonable accommodation during the application process, please contact hr@manulife.com.

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