Digital Marketing Lead

About The Role
We’re looking for our first Digital Marketing Lead to own and scale our digital presence across web, social, email, paid media, and analytics. This role sits at the center of how we show up online. You’ll be responsible for building, launching, and optimizing digital experiences and distribution, with a strong focus on social and email as core growth and engagement channels. You should be equally comfortable shipping a blog post, running paid campaigns, analyzing performance, and engaging directly with our deeply technical audience.

What You’ll Do
Social Media & Community

Own day-to-day management of social channels (X, LinkedIn, others as relevant)

Plan, launch, and optimize paid media campaigns across LinkedIn, Google, X, and other channels

Write, publish, and optimize posts that drive reach, engagement, and credibility

Actively engage with the community: replies, comments, DMs, and conversations

Identify and capitalize on timely moments, conversations, and trends

Manage social calendar while staying flexible to real-time opportunities

Track performance and continuously refine what works

Email Marketing

Own newsletter strategy and execution (announcements, blogs, research, updates)

Write, build, and send emails that are clear, compelling, and on‑brand

Web & CMS (Core Surface)

Own website updates and blog publishing (CMS‑driven)

Ensure blog posts and landing pages are cleanly formatted, performant, and aligned with brand

Partner with design to improve UX and conversion

Maintain site hygiene: QA, responsiveness, SEO/AEO best practices (metadata, structure, internal linking)

Analytics & Performance

Own digital performance tracking across web, social, email, and paid

Build dashboards and surface actionable insights

Use data to inform strategy and prioritization

What You Bring

5–7+ years in digital marketing, growth, or content distribution roles

Strong track record of owning and growing social and email channels

Experience with CMS platforms (Webflow, WordPress, Contentful, etc.)

Hands‑on experience with paid media campaigns

Deep familiarity with analytics and performance tracking

Strong writing instincts across formats (social, email, web)

High agency and a bias toward shipping

Tools & Systems

CMS: Webflow, WordPress, Contentful

Email: HubSpot, Mailchimp, Customer.io, or similar

Social: Native platforms, scheduling tools (Hypefury, Sprout, Buffer, etc.)

Analytics: GA4, native social/email analytics, Looker/Mixpanel

Paid Media: LinkedIn Ads, Google Ads, X, Meta

SEO: Ahrefs, SEMrush, Google Search Console

Collaboration: Figma, Notion, Slack

Why This Role Matters
This role owns how we distribute ideas and engage our audience at scale. From a single post or email to a full campaign, your work directly shapes how Unconventional AI reaches and builds relationships with our community.

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