Lifecycle Marketing Manager

Lifecycle Marketing Manager
Join our team to help create and develop the future of live entertainment and sports in Orange County!

Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals

Manage audience segmentation, automation, and personalization workflows

Analyze campaign performance and recommend optimizations

Partner with digital, social, and guest experience teams to enhance customer data use

Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents

Perform other duties as assigned

Qualifications

5+ years of CRM and email marketing experience

Hands‑on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)

Strong analytical skills with experience using data to inform creative and strategic decisions

Experience managing large‑scale CRM databases and integrations

Background in developing loyalty programs to increase dwell time and spend

Education & Experience
Bachelor's Degree

5+ years of experience

This position is on‑site.

Company: OC Sports & Entertainment, LLC

Our Commitment
We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

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