At bgood media, we believe in transforming businesses. We believe in growing businesses that seek to create impact in alignment with profit. We are an AI-native strategic marketing studio for the experience economy (Travel, Tourism, Outdoor, Wellness, and FinTech).
We are at a pivotal point in scaling. To reach our goals, we need a true specialist for our operations. This role is the heartbeat of our project delivery.
With this person, our strategy excels at execution; our founders can focus on high-level growth while our clients receive world-class service. You are the source of excellence for client progress.
The Person We Seek
We’re looking for someone who’s hungry for something different. You’re probably earlier in your marketing career, 2 to 3 years deep (minimum), and you’re driven by the discomfort a true challenge brings.
You’re not interested in being a cog in some sprawling corporate machine. You want to be close to the fire, where decisions are made, and impact is felt. You want to work with an elite group of individuals who care about the work, who push each other, and who grow together.
You’re looking for an entrepreneurial experience where you can see behind the curtain, the real mechanics of how a business grows, how strategy becomes execution, how ideas become revenue.
You take extreme personal responsibility. You thrive when empowered to lead. You view learning and coaching as a gift, not a threat. In client interactions, you are a steady, friendly presence. Unshaken by direct feedback or complex requests. You treat every pivot as a strategic opportunity, not a personal attack.
Most importantly, you believe that business can (and should) be a lever for a stronger community. You care about consciousness, about raising the bar, about doing work that matters. Not in some abstract, save-the-world sense, but in the daily practice of showing up, being honest, creating value, and treating people kindly…like human beings.
bgood Values
- b honest: We operate with complete transparency, ensuring our actions always align with the company's and client’s best interests.
- b valuable: We prioritize quality over quantity, focusing our undivided attention on a select group of high-impact partners.
- b connected: We build genuine partnerships and human connections; we don't just work for clients, we work with them.
- b sustainable: We believe in growth that benefits our clients, their customers, and the broader community.
- b fulfilled: We maintain a health and wellness mindset, valuing personal growth and the outdoor lifestyle we serve.
bgood Culture
- Human First, Always: We see people as people, not demographics, not resources, not metrics. We only care that you show up with integrity, work hard, create value, and treat others with kindness. No judgment. Just awesome human beings doing meaningful work together.
- Honesty & Integrity: We don't sugarcoat data. We give executive truths.
- The "Give a Damn" Factor: We treat our clients' businesses as if they were our own; they are our partners.
- Sustainable Impact: We prioritize long-term growth and community value over short-term profit.
- Health & Wellness Mindset: We believe high performance requires mental and physical clarity. We work hard, but we respect the "Outdoor Lifestyle" we promote.
Core Responsibilities
Strategy Strategy & Reporting
- Create SEO & AI Search (GEO & AEO) roadmaps for client accounts
- Conduct in-depth SEO & AI Search audits for new clients
- Produce regular client performance reports: clean, data-driven, and tied to real business outcomes
- Contribute to monthly client-facing Mandatory Meetings alongside the Account Manager
- Track KPIs across organic search, AI citation share, and conversion performance
- Stay current on search engine algorithm updates, AI search developments, and industry best practices, and bring insights back to the team
SEO Execution
- Conduct keyword research and competitive analysis to identify high-value content and ranking opportunities
- Perform on-page optimization: title tags, meta descriptions, header structure, internal linking, etc.
- Execute technical SEO audits and coordinate fixes with website development team
- Build and manage link-building outreach campaigns with vendors: prospecting, vetting, and relationship development
- Monitor and analyze site performance via GA4, Google Search Console, and Ahrefs
GEO & AI Optimization
- Develop and execute GEO strategies to improve brand visibility in AI-generated responses (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, etc)
- Audit and implement schema markup and structured data to enhance machine-readability and citation potential
- Work with MD files to inform large language model (LLM) machine learning
- Research how AI systems surface content and recommendations in our clients’ verticals and identify authority gaps bgood can fill; report your findings to the SEO & GEO team and clients
- Partner with content teams to shape articles, landing pages, and product copy for answer-engine discoverability and proper brand messaging
Collaboration
- Work closely with the Director of Marketing on strategy and prioritization
- Coordinate with the Account Manager on client deliverables and timelines
- Collaborate with web developers and designers to ensure SEO & GEO best practices are baked into every build
- Attend mandatory weekly 1:1 with the Director of Marketing to review progress and calibrate learning
Requirements
- 2–3 years of hands‑on SEO experience with demonstrated results
- Working knowledge of GEO/AEO; you’ve been paying attention to how AI systems surface content and you have a point of view on it
- GA4 certification required
- Proficiency with Ahrefs or Semrush, Screaming Frog, and Google Search Console
- Familiarity with schema markup and structured data (JSON‑LD)
- Solid understanding of on‑page, off‑page, and technical SEO fundamentals
- Experience with link building strategy and outreach
- Proficiency with AI tools: ChatGPT, Claude, and Gemini at minimum
- Strong analytical skills: you build reports that tell a story, not just show numbers
- Clear written communicator who can translate technical findings into plain language
- Experience with WordPress
- Hungry AF: SEO & GEO is a rollercoaster, we want someone who gets it, wants it, and is willing to learn more to do better in their role at bgood and in their career
- Care about your clients: We’re passionate about our clients and don’t even consider them to be clients. We create partnerships that last the ages. Average client retention for us is 2+ years. You’re someone who wants to share the love and insights with our partners as though you’re actually part of their business
Preferred (Not Required)
- Experience in e-commerce SEO; Shopify in particular
- Experience in national SEO and local SEO
- Familiarity with Travel, Tourism, Outdoor, or Wellness industries
- Bachelor’s degree in Marketing, Communications, or a related field
Location
Must be local to Colorado or California.
- If residing in Colorado: Preferably in the Fort Collins region since our HQ is in Fort Collins, CO.
- If residing in California: Preferably in the San Diego metropolitan area since part of our team is here.
Compensation & Benefits
- Base Salary + Commission: Year 1 target $60,000-80,000 (minimum)
- Base: $50,000 – $70,000 (Based on experience)
- Commission: Monthly commission discussed with candidates. It’s based on the number of accounts managed. We incentivize the quality of the work we accomplish to keep our partners (clients) happy with the results we produce
- Benefits: We are working on establishing primary health insurance and Employer-sponsored retirement plans, which will be ready towards 2027.
- Growth Path: This role is designed to evolve into a Senior SEO & GEO Lead as we grow toward our growth milestone. If you want to excel in your career, we’re the place to evolve.
- Remote/Hybrid Flexibility: We operate out of local Colorado and San Diego offices. This is a hybrid role to balance deep collaborative work with personal flexibility. Days in the office will be discussed over our interviews.
- Travel: Opportunity to join founders for national client meetings and industry events.
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