Digital Marketing Manager

Job Title: Digital Marketing ManagerBusiness Unit: MarketingJob Grade:Location : MumbaiA. Integrated Digital Campaigns & Demand GenerationPlan and execute integrated campaigns with a strong digital component across APAC marketsDrive full-funnel strategy: Awareness Consideration Conversion RetentionLead always-on social media campaigns along with campaign burstsDrive demand generation through digital channelsB. Content & Creative DevelopmentWork with creative and social agencies to develop digital videos, influencer content, scripts and static/banner creativeContribute to campaign ideation and storytellingEnsure content effectiveness across platforms and marketsExperience in performance/e-commerce-led creative is an advantageC. Influencer MarketingCollaborate with regional influencer marketing agencies for campaign executionProvide inputs on influencer strategy and content directionTrack effectiveness of influencer-led campaignsD. Brand Discoverability (Search & Content)Drive SEO/GEO and search visibility across platformsLeverage content marketing to improve organic reachMonitor search trends, keywords and content performanceE. Analytics, Insights & ROITrack campaign and sales performance metricsConduct ROI analysis and derive actionable insightsBuild dashboards and support data-driven decision makingF. AI-Led Marketing & InnovationLeverage AI tools for campaign planning, content creation and optimizationExplore innovative AI-led approaches to improve campaign effectiveness and efficiencyLeverage Generative AI tools for scalable content creation (copy, creatives, video)Continuously evaluate emerging AI capabilities and translate into business pilotsH. Cross-functional CollaborationWork with brand, regional and agency teamsManage creative, media and influencer agenciesJob RequirementsEducational Qualification: MBA/PGDM in Marketing or related fieldExperience: Tenure: 710 years in digital marketing (agency + brand preferred)Your Success Matters to UsAt Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Lets create a brighter future together!DisclaimerThe preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.#J-18808-Ljbffr