Marketing Manager

DescriptionMarketing ManagerPosition SummaryHorseshoe Bay Resort is seeking a strategic and creative Marketing Manager to shape the resort's brand narrative and drive engagement across one of Texas' premier luxury destinations. This role leads integrated marketing and public relations efforts, executes multi-channel campaigns, and partners cross-functionally to support revenue growth, brand visibility, and exceptional guest experiences.Key ResponsibilitiesBrand Strategy & Campaign ExecutionDevelop and execute integrated, full-funnel marketing campaigns across digital, traditional, and on-property channelsLead brand initiatives, including new amenity launches and seasonal promotionsManage campaign lifecycle from strategy and creative direction to launch and performance analysisPublic Relations & Communications Oversee public relations efforts, including press releases, media outreach, and influencer partnershipsMaintain consistent brand voice across all communications and platformsBuild relationships with media partners to enhance brand visibilityDigital & Content Management Manage the resort's digital ecosystem, including website, social media, email marketing, and OTA channelsPartner on content creation, including photo shoots, video production, and storytelling initiativesEnsure brand consistency and optimization across all digital touchpointsExperiential Marketing & Activations Plan and execute on-property activations, events, and brand collaborationsWork cross-functionally with resort teams to deliver high-impact guest experiencesSupport large-scale events and experiential campaignsOperations & Project Management Manage the marketing calendar and prioritize multiple campaigns simultaneouslyOversee creative asset production and external vendor relationshipsCollaborate closely with Revenue Management to align campaigns with business goalsWhat You Bring Bachelor's degree in Marketing, Communications, or a related field preferred3-5 years of progressive marketing or public relations experience, preferably in hospitality, lifestyle, or agency environmentsStrong writing, editing, and storytelling skills with attention to brand voice and detailProven experience executing integrated campaigns across digital, media, and live eventsStrong project management and organizational skills in a fast-paced environmentProficiency in Microsoft Office; experience with Adobe Creative Suite and social platforms (Meta, TikTok, LinkedIn) preferredPassion for hospitality, travel, or destination marketingCore Competencies Strategic Thinking: Ability to translate business goals into impactful marketing strategiesCreativity: Brings fresh, innovative ideas to elevate the brandExecution: Delivers high-quality work across multiple projects simultaneouslyCollaboration: Effectively partners with cross-functional teamsCommunication: Demonstrates strong written and verbal communication skillsWhy Horseshoe Bay ResortLocated in the Texas Hill Country on the shores of Lake LBJ, Horseshoe Bay Resort is a AAA Four Diamond destination recognized among Condé Nast Traveler's Top Resorts in the Southwest. With world-class golf, a full-service spa, marina, and extensive amenities across 7,000 acres, the resort offers a dynamic environment for hospitality professionals to grow and make an impact.Benefits & Resort PerksAt Horseshoe Bay Resort, we are committed to Diversity, Equity, Inclusion, and Belonging while supporting associate growth and well-being.Core Benefits Medical, Dental, and Vision InsuranceShort- and Long-Term Disability CoverageMajor Illness and Accident InsuranceAssociate Relief Fund access401(k) with employer matchCompetitive salary with regular reviewsPaid vacation and holidaysResort Lifestyle Perks Subsidized associate housing and shuttle transportationWeekly meal subsidies and dining/retail discountsAccess to resort amenities, including golf (based on availability)Discounted rates at Crescent Hotels & Resorts properties nationwideRecruitment NoticeHorseshoe Bay Resort does not accept unsolicited resumes from third-party recruiters or staffing agencies. Any resumes submitted without a prior agreement will be considered the property of Horseshoe Bay Resort, and no fees will be paid.QualificationsContent & Brand Development: Experience leading content creation, brand storytelling, and media relations, including photo/video production and maintaining consistent brand voice across platformsBehaviors Enthusiastic: Shows intense and eager enjoyment and interest (Required)Functional Expert: Considered a thought leader on a subject (Required)Innovative: Consistently introduces new ideas and demonstrates original thinking (Required)Education Bachelors (Required)Bachelors (Required)Experience RequiredContent & Brand Development: Experience leading content creation, brand storytelling, and media relations, including photo/video production and maintaining consistent brand voice across platformsRequiredIntegrated Campaign Management: Proven track record managing multi-channel campaigns across digital, traditional media, and on-property activations from concept through performance analysisRequired3 years:Hospitality Marketing Experience: 3-5 years developing and executing marketing or public relations strategies within a resort, hotel, lifestyle brand, or agency environmentEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities\rThis employer is required to notify all applicants of their rights pursuant to federal employment laws. \rFor further information, please review the Know Your Rights notice from the Department of Labor.Source: Crescent Hotels & Resorts