US Marketing Manager

We Are The People Who Give Possibilities PurposeBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.Job DescriptionAbout the roleThe US Specimen Manager Marketing Manager will support the execution of marketing and product management initiatives for the U.S. Specimen Management assigned portfolio. This role focuses on driving disciplined execution of in-market priorities, enabling commercial success through strong cross‑functional collaboration, and supporting growth initiatives across traditional clinical settings and emerging care environments, including home collection.Key ResponsibilitiesPortfolio & Commercial ExecutionSupport development and execution of annual marketing and go‑to‑market plans aligned to U.S. Specimen Management prioritiesExecute tactical marketing initiatives including value proposition deployment, sales enablement tools, campaigns, and launch readinessSupport lifecycle management activities such as line extensions, in‑market optimization, and sunset planningPartner cross‑functionally with Sales, Finance, Supply Chain, Regulatory, and Global Marketing to ensure alignment and timely deliveryHome & Alternative CollectionSupport marketing initiatives related to home collection and alternative care settings, including decentralized testing and consumer‑adjacent use casesAdapt portfolio messaging, value propositions, and tools to address home collection scenarios while maintaining brand and compliance alignmentPartner with Innovation, Global Marketing, and Commercial teams to support pilot programs and targeted market initiativesContribute to understanding customer, patient, and channel needs within emerging care modelsInternal Insights & Voice of CustomerSupport collection and synthesis of internal and external insights including field feedback, customer interactions, and competitive intelligenceTranslate insights into actionable inputs to inform marketing plans, messaging refinement, and execution prioritiesMaintain structured understanding of customer needs and competitive dynamicsEnsure insights are documented and shared across the teamPerformance Tracking & AnalyticsTrack portfolio performance metrics including sales trends, forecast assumptions, and initiative impactSupport post‑launch reviews and ongoing performance assessmentsEnable data‑driven execution through disciplined reporting and analysisAbout YouYou combine your analytical rigor, with a customer‑centric thinking to provide execution excellence.Minimum Required Education And ExperienceBachelor's degree required; MBA or advanced degree preferredAt least 4 years of experience in marketing, product management, or commercial rolesStrong analytical and tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysisDemonstrated creativity in marketing tactics and problem‑solvingAbility to influence cross‑functional teams and manage competing priorities in a high‑growth environment.Excellent oral and written communication skills; active listener and effective team playerTrack record of continuous learning and adaptabilityAbility to travel up to 30% domesticallyPreferred QualificationsMaster's DegreeExperience in Healthcare, Med Device, Diagnostics or Life SciencesBenefitsAnnual BonusPotential Discretionary LTI BonusPotential reimbursement of vehicle use/mileagePotential reimbursement of phone useHealth and Well‑being BenefitsMedical coverageHealth Savings AccountsFlexible Spending AccountsDental coverageVision coverageHospital Care InsuranceCritical Illness InsuranceAccidental Injury InsuranceLife and AD&D insuranceShort‑term disability coverageLong‑term disability insuranceLong‑term care with life insuranceOther Well‑being ResourcesAnxiety management programWellness incentivesSleep improvement programDiabetes management programVirtual physical therapyEmotional/mental health support programsWeight management programsGastrointestinal health programSubstance use management programMusculoskeletal surgery, cancer treatment, and bariatric surgery benefitRetirement and Financial Well‑beingBD 401(k) PlanBD Deferred Compensation and Restoration Plan529 College Savings PlanFinancial counselingBaxter Credit Union (BCU)Daily PayCollege financial aid and application guidanceLife Balance ProgramsPaid time off (PTO), including all required State leavesEducational assistance/tuition reimbursementMetLife Legal PlanGroup auto and home insurancePet insuranceCommuter benefitsDiscounts on products and servicesAcademic Achievement ScholarshipService Recognition AwardsEmployer matching donationWorkplace accommodationsOther Life Balance ProgramsAdoption assistanceBackup day care and eldercareSupport for neurodivergent adults, children, and caregiversCaregiving assistance for elderly and special needs individualsEmployee Assistance Program (EAP)Paid Parental LeaveSupport for fertility, birthing, postpartum, and age‑related hormonal changesLeave ProgramsBereavement leavesMilitary leavePersonal leaveFamily and Medical Leave (FML)Jury and Witness Duty LeaveSalary Range Information$120,300.00 - $192,400.00 USD AnnualPrimary Work LocationUSA NJ - Franklin LakesTo learn more about BD visit

Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.Why Join Us?To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success.#J-18808-Ljbffr