Lead Product Manager – Authentication Identity & User Onboarding

Lead Product Manager – Authentication Identity & User Onboarding
Department:

Business Analytics

Employment Type:

Full Time

Location:

Remote - United States

Reporting To:

Michael Horan

Compensation:

$62.50 - $80.00 / hour

Description
We are seeking a Lead Product Manager to own our clients' customer identity, authentication, registration, and onboarding experience for free streaming. This role is responsible for the critical first-touch customer journey—from account creation and login through activation and engagement within the free-streaming experience.

The ideal candidate combines strong product management fundamentals with experience optimizing customer acquisition, authentication, registration, subscription, and commerce-related user journeys. They will own strategy, roadmap development, requirements definition, KPI measurement, and cross-functional execution while partnering closely with engineering, design, analytics, security, and business stakeholders.

This position is highly visible and directly influences customer acquisition, activation, and engagement across the free streaming platform. The ability to work PT hours is preferred.

Key Responsibilities
Product Strategy & Roadmap Ownership

Define and execute the product vision, strategy, and roadmap for Identity & Authentication and the free streaming platform.

Balance customer needs, business objectives, technical constraints, and delivery timelines when prioritizing initiatives.

Identify opportunities to improve acquisition, activation, conversion, authentication success, and customer retention.

Champion customer-centric decision-making while aligning product investments with organizational goals.

Product Requirements & Definition

Own the end-to-end customer identity and onboarding experience, including account registration, authentication, login, profile creation, activation, and associated commerce flows.

Drive product strategy and roadmap decisions focused on reducing customer friction and improving activation, engagement, and conversion outcomes.

Evaluate customer pain points throughout authentication and onboarding journeys and translate findings into measurable product improvements.

Champion customer-first thinking by leveraging personal experience as a consumer of streaming and subscription-based products to identify opportunities for optimization.

Product Delivery & Execution

Translate customer acquisition, registration, authentication, entitlement, and onboarding workflows into detailed product requirements and implementation plans.

Partner with engineering and design teams to streamline onboarding experiences and reduce barriers to account creation and content access.

Lead products through the complete lifecycle including discovery, requirements gathering, prioritization, development, launch, measurement, and optimization.

Analytics, Measurement & KPI Ownership

Develop and maintain KPI frameworks for identity and onboarding experiences, including:

Authentication Success Rate

Account Creation Completion

Onboarding Funnel Conversion

Activation Rate

Subscriber Conversion

Customer Retention Metrics

Build dashboards and reporting mechanisms that provide visibility to leadership and key stakeholders.

Analyze product performance and customer behavior to identify friction points and optimization opportunities.

Use quantitative and qualitative insights to drive continuous product improvement and prioritization decisions.

Competitive Intelligence & Market Analysis

Maintain deep knowledge of the streaming media, digital identity, authentication, and AVOD/Freemium ecosystem.

Monitor emerging technologies, industry trends, and competitive offerings to inform product strategy.

Benchmark DIRECTV experiences against industry leaders and identify opportunities for differentiation.

Bring competitive insights into roadmap planning, executive discussions, and strategic decision-making.

Enhanced KPI & Analytics Section

Define, track, and continuously improve key authentication and onboarding performance metrics, including:

Login Success Rate

Registration Completion Rate

Account Creation Funnel Conversion

Activation Rate

Time-to-Activation

Authentication Failure Rate

Customer Drop-Off Analysis

Subscription and Conversion Metrics

Partner with analytics teams to establish reporting frameworks, dashboards, SLAs, and operational visibility into customer onboarding health.

Use quantitative insights to identify friction points and prioritize improvements across authentication and onboarding experiences.

Jobs Qualifications
5 to 7+ years of Product Management experience with demonstrated ownership of complex digital products and customer experience.

Proven expertise managing products through the full product lifecycle, from ideation and requirements creation through launch and optimization.

Strong experience writing detailed product requirements, user stories, and acceptance criteria.

Advanced analytical capabilities, including KPI development, dashboard creation, experimentation, and data-driven decision-making.

Experience within MVPD, OTT Streaming, SVOD, AVOD, Digital Media, or Connected TV ecosystems.

Familiarity with modern AI tools and workflows (such as ChatGPT), including the use of generative AI platforms to accelerate product documentation, requirements creation, roadmap planning, competitive analysis, and product strategy development.

Experience leveraging AI-powered tools for prototyping, product discovery, workflow automation, or customer experience optimization is a plus.

Strong understanding of managed and unmanaged connected device platforms and third-party streaming environments.

Exceptional communication and stakeholder management skills, with the ability to translate complex technical concepts into clear business narratives.

Demonstrated success leading cross-functional teams in ambiguous, fast-paced environments.

Proven ability to create, manage, and communicate product roadmaps to executive and technical audiences.

Candidates from the following environments are strongly preferred:

Streaming Platforms

MVPD Providers

OTT Media Companies

Connected TV Ecosystems

Subscription-Based Digital Product

Telecommunications Providers

Digital Consumer Applications

Preferred Education/Certifications

Bachelor’s degree or relevant experience

Benefits

Medical, Dental, Vision, and Life Insurance

Flexible Spending Accounts (Medical and Dependent Care)

401(k) Plan with Company Match

Generous Paid Time Off

10.5 Paid Holidays

Career Development Opportunities

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