Coordinator III, Marketing

Commitment to Mission
This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

One LSC

Student Focused

Own It

Foster Belonging

Cultivate Community

Choose Learning

Job Description
Purpose and Scope:
The Coordinator III, Marketing supervises marketing staff, in addition to overseeing the college's website, social media presence, and marketing campaigns are visually compelling, engaging, and effective with target audiences. Acts as primary liaison between customer, designers and developers. Defines approaches and models to collect and document customer requirements. Provide training and support to end-users. Advises and leads customer to solutions while meeting system and process requirements. Works with project teams to facilitate design of components of Content Management System.

Essential Job Functions:

Supervises Marketing staff and daily operations for the Digital Marketing Intelligence Center as needed

Develops and implements integrated marketing strategy

Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms.

Serve as project coordinator for major marketing events and initiatives

Acts as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics tools

Analyze data to make informed marketing decisions, and create dashboards that highlight key data, trends, and opportunities

Acts as liaison between content owners, customers, end users, designers and developers to ensure all protocols followed and customer's needs are met

Consult with customers to identify Web needs and advises on acceptable solutions

Serves as project manager for campus-based Web initiatives, ensuring proper use of resources

Creates and designs interfaces that ensure optimal usability for multiple audiences and are compliant to 508 and other regulations, and audience specific.

Creates templates, navigation structures and other graphic elements

Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system

Prepares illustrations for use in documents and the Web by using various graphic design hardware and software

Arranges publications and page layouts according to aesthetic and branding standards, applies knowledge of layout and computer software

May write, edit, and produce engaging, on-brand content tailored to all social media platforms

Responsible for other reasonable, related duties as assigned

Knowledge, Skills, and Abilities:

Experience in and knowledge of Web and marketing analytics tools, including but not limited to Google Analytics and Adwords

Experience with website usability, responsive (mobile), email engagement, and social media strategy

Possess graphic design skill set

Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment

Strong writing, editing, project management, and communications skills

Must be able to work, perform with deadlines

Ability to adapt to a changing environment

Ability to work on a database-driven enterprise-level website developed in environments such as ColdFusion, ASP, or ASP.NET

Physical Abilities:
The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking, standing, bending, carrying of light items, or driving an automobile. No special physical demands are required to perform the work.

Work Schedule & Conditions:

PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone and other general office equipment

Internal and external contacts as needed to carry out the functions of the position

Work is performed in a climate-controlled office with minimal exposure to safety hazards

Required Qualifications:

Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience

Preferred Qualifications:

Experience in content management systems (e.g. Estrada, Vignette)

Experience in portal design and implementation

Experience in marketing or journalism

Experience with digital photography

Experience with Adobe Photoshop

Experience with Adobe software programs

Experience in public relations, marketing, or communications

Salary
Hiring salary range is $48,152.00 - $55,375.00

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education.

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

Lone Star College participates in the E-Verify program, which provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

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