Marketing Coordinator

Job Description
The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundation and understanding of the luxury aesthetic, with a strong focus on social media, website design and copy‑writing. This role will maintain a strong entrepreneurial spirit, and is a self‑starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. This role reports to the Area Director of Marketing and Area Marketing Manager and will support Wildflower Farms.

This is a hybrid position, in which frequent on‑property presence at the hotel is required. Candidates ideally live in the Hudson Valley or surrounding areas.

Responsibilities

Social Media & PR

Execute a social media strategy for all properties, assisting in day‑to‑day social media initiatives:

Implementing posts via Sprout

Community management: responding to direct messages and comments

Supports the PR agency with reservations + itineraries for Influencers and Press visits

Liaise with PR agency + property teams to identify best dates and onsite experiences for visits

Maintain calendar alerting all property team members of Influencer and Press visits

Manage site alert forms and tastemaker agreements for upcoming visits

Maintains image library from Influencer visits and events on property

Email Marketing

Maintains calendar of email marketing campaigns and local initiatives

Supports Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selection

Marketing Partnerships

Supports Area Director of Marketing with the strategic implementation of creative and on‑brand partnerships designed to elevate properties

Maintains critical paths, event checklists, on‑site event logistics

Asset Management

Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets

Maintains current repository of Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.

Website

Daily maintenance of calendars, activities, dining menus, spa menus, and other events; review for accuracy on a consistent basis

Marketing

Supports Marketing & Communications Manager in digital marketing activations, assists in selecting imagery & copy for digital marketing campaigns

Supports property needs for print and digital collateral on a proactive basis

Works closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre‑arrival, F&B, area maps, and more

Creates monthly Marketing reports, both for high‑level creative and budgeting

Creates calendars / recaps highlighting the emails, key messaging points, and activations occurring each month

Maintains monthly Marketing budget and finances

Qualifications

Bachelor’s degree or at least 2+ years of experience in luxury or design space with experience in or an interest in social media management and marketing

Strong understanding of a luxury brand and aesthetic

Excellent verbal, written, presentation, and interpersonal communications skills

Strong attention to detail, ability to multi‑task and manage time efficiently

Demonstrated ability to work with and support cross‑functional project teams

Pay Range: $65,000/year - $70,000/year

Shinrin Yoku LLC is an Equal Opportunity Employer, M/F/D/V. Shinrin Yoku LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Shinrin Yoku LLC complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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