Business Development Manager

Business Development Manager
Drive business growth and expand our referral network as a key Business Development Specialist at Castleton Home Care.

Availability: Full-time or Part-time. Flexible Schedule. North Atlanta Areas.

Responsibilities
Referral Network Growth

Develop and expand the referral network by establishing partnerships with hospitals, rehabilitation centers, home healthcare agencies, and other relevant organizations.

Conduct in‑person visits to potential referral partners to introduce Castleton Home Care, educate them on our services, and distribute marketing materials such as brochures.

Connect with key contacts directly through phone or email to educate them on ways we can support their patients.

Host events such as games, activities, or training sessions at referral partner locations to highlight the importance of home care, increase engagement with referral partners, and attract new referral clients.

Engage in continuous follow‑up with referral partners to ensure consistent and increasing referral leads.

Identify and communicate the unique value propositions of Castleton Home Care to encourage partners to provide more referrals.

Client Consultations

Conduct in‑home consultations to assess the specific needs of potential clients.

Educate clients on the benefits of our services and differentiate our offerings from other home care options in the market.

Provide clients with detailed pricing information and service agreements.

Address any questions or concerns clients may have, ensuring a clear understanding of our services and terms.

Business Development

Close new business deals by effectively communicating the value of Castleton Home Care's services to both referral partners and prospective clients.

Maintain and update the CRM system to track conversations, notes, and referral sources, ensuring accurate and up‑to‑date information.

Monitor and analyze referral source performance to optimize the referral process and enhance business growth.

Qualifications

Proven experience in business development, sales, or a related field, preferably within the healthcare or home care industry.

Strong interpersonal and communication skills, with the ability to build and maintain relationships with referral partners and clients.

Self‑motivated and goal‑oriented, with a track record of meeting or exceeding targets.

Proficiency in using CRM software and other relevant tools for tracking and managing leads.

Ability to work independently and as part of a team, with a proactive and collaborative approach to problem‑solving.

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